The Effects of Strategic Orientations on Technology| and Market ...

The Effects of Strategic Orientations on Technology- and Market ...

The results show that a market orientation facilitates innovations that use advanced technology and offer greater benefits to mainstream customers (i.e., ...

(PDF) The Effects of Strategic Orientation on Technology

The results show that a market orientation facilitates innovations that use advanced technology and offer greater benefits to mainstream customers.

The Effects of Strategic Orientations on Technology- and Market ...

The Effects of Strategic Orientations on Technology- and Market-Based. Breakthrough Innovations. Does market orientation impede breakthrough innovation? To ...

Zhou, K.Z., Yim, C.K. and Tse, D.K. (2005) The Effects of Strategic ...

Zhou, K.Z., Yim, C.K. and Tse, D.K. (2005) The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations. Journal of Marketing, ...

(PDF) The Effects of Strategic Orientations on Innovation ...

The findings suggest that proactive market orientation, proactive entrepreneurial orientation and technology orientation are positively related ...

The Effects of Strategic Orientations on Innovation Capabilities and ...

The findings suggest that proactive market orientation, proactive entrepreneurial orientation and technology orientation are positively related ...

The Effects of Strategic Orientations on Technology - Semantic Scholar

Does market orientation impede breakthrough innovation? To date, researchers have presented opposing arguments with respect to this ...

The role of strategic orientations for digital innovation

Our findings reveal that a sustainability orientation improves digital innovation. Yet, its positive effect declines when the firm has a greater entrepreneurial ...

Innovations Strategic Orientations And Market

... The Effects of Strategic Orientations on Technology and Market Based Innovations Breakthrough ? Journal of Marketing 69 2 42?60 CrossRef.

Innovations Strategic Orientations And Market

The Relationship between Strategy Orientation and. The Effects of Strategic Orientation on Technology and. THE RELATIONSHIP.

The contingent effects of strategic orientations and ... - Cell Press

By investigating the moderated mediation effect of both market and technology orientations on firm performance via associated capabilities in a ...

The Effects of Four Dimensions of Strategic Orientation on Firm ...

KEY WORDS: entrepreneurial orientation, firm innovativeness, learning orientation, market orientation, SMEs, technology orientation. Strategie orientation has ...

Innovations Strategic Orientations And Market

CO DESIGN VIA WEB OPEN CONSULTATION. The Effects of Strategic Orientations on. Technology and. Strategic Orientation of the Firm and New Product ...

The Effect of Strategic Orientation on Organizational Performance

Strategic orientation refers to the manner in which a firm adapts to its external environment [27] . In other words it refers to the pattern of responses that ...

The relationships of strategic orientation, - ProQuest

Prior study indicates that strategic orientation affects innovation and performance. Literature also shows that breakthrough innovation includes technology- ...

the effects of strategic orientations on innovation capabilities and ...

This study looks into how innovative product success influences the link between market performance and strategic direction. The investigation took a ...

The Effects of Strategic Orientation and Firm Competencies on ...

The results show that market orientation, entrepreneurial orientation and technology orientation are positively related in innovation ...

A Study on the Impact of Market and Strategic Orientations on ...

'Strategic orientations' alone have a positive effect on business performance. 3.2 Market Orientation and Business Performance. Marketing ...

Strategic orientation, innovation performance and the moderating ...

We examine three types of strategic orientations: customer, technology, and combined customer/technology orientation. We analyze their direct effect on ...

Examining the effects of strategic orientation and motivation on ...

And, strategic orientation determines and directs a company's behavior and market priorities, which in turn shapes the idea of new products ( ...