The FTC's Green Guide Impact

The Federal Trade Commission's Green Guides are designed to help marketers avoid making environmental claims that mislead consumers.

What Brands Need to Know About the FTC's 2024 Green Guides ...

For those unaware, Green Guides provides guidance on how brands can make legitimate environmental marketing claims about their products. For ...

part 260– guides for the use of environmental marketing claims

To substantiate this claim, the marketer likely can analyze the impacts of the source reduction without evaluating environmental impacts throughout the ...

Reduce, Reuse, and Reinvigorate the FTC's Green Guides

Consumer protection statutes or regulations in 36 states and territories incorporate the FTC's Green Guides in some way. The Guides function as ...

The FTC's Green Guide Updates: What Companies Need to Know

The Green Guides help companies determine whether marketing statements about the environmental benefits of goods and services would be misleading to consumers.

Anticipated Changes to the FTC's Green Guides

The US Federal Trade Commission (FTC) has initiated a review of its 2012 “Guides for the Use of. Environmental Marketing Claims” — commonly ...

FTC Green Guides: Wachtell Lipton on upcoming changes

Businesses that fail to comply with the Green Guides may face civil penalties under the FTC Act, as well as under other federal, state, and ...

Preparing for the updated FTC Green Guides | Utility Dive

The FTC Green Guides are a critical tool for ensuring that environmental marketing claims are truthful and not misleading. As we move toward an ...

FTC Green Guides | What You Need to Know | Workiva Carbon

The FTC's Green Guides outline the proper use of environmental claims, which protect consumer interests and make it easier for marketers to avoid legal ...

An Overview of the FTC's Green Guides - LinkedIn

The Green Guides cover general principles and interpretation of environmental marketing claims, specific environmental claims (e.g., carbon ...

FTC to revise its guidance on environmental marketing as it seeks ...

The updated Green Guides likely will impact existing and future lawsuits and litigation trends. Clearer standards in the updated Green Guides could heavily ...

U.S. Federal Trade Commission likely to update Green Guides

The FTC first published the Green Guides in 1992, with the aim to help companies ensure that their claims about the environmental performance of ...

Guides for the Use of Environmental Marketing Claims

And, since 1992, the FTC has published the Guides for the Use of Environmental Marketing Claims. The “Green Guides,” as we call them, are ...

Green Guides - Federal Trade Commission

The FTC's Green Guides explain how truth-in-advertising principles apply to green claims. Categories. Advertising and Marketing.

How the 2024 Green Guides Will Weigh Marketing Claims - Adweek

Adherence to standards set in the FTC's guidance builds consumer trust when “sustainable” or “green” marketing claims are used consistently ...

The FTC's Green Guide Impact - The National Law Review

The Green Guides help marketers avoid making environmental marketing claims that are unfair or deceptive under Section 5 of the FTC Act.

The Federal Trade Commission's Green Guides - LAW eCommons

Examining a pending lawsuit in the Eastern District of Missouri will help show the possible impacts of a certification program. Nearly three- ...

The FTC might revise its Green Guides. Here's what you need to know.

The best strategy for responding to the new Green Guides, Prochnow says, is to be as specific as possible in any kind of environmental ...

Mitigating Greenwashing Risks: FTC Solicits Input on Current Green ...

The Federal Trade Commission (FTC) is engaging in a regulatory review of its Guides for the Use of Environmental Marketing Claims (Green ...

Consumer Brands Weighs in on FTC's Green Guides Review

– The Consumer Brands Association pushed for the Federal Trade Commission (FTC) to account for major shifts in consumer expectations and ...