The Influence Mechanism of Intelligent Voice Assistant and Brand ...

It studies the difference of consumers' purchase intention on their recommended products in different situations.

At present, with the support of artificial intelligence and big data technology, enterprises are trying to use intelligent assistants to provide ...

The Influence Mechanism of Intelligent Voice Assistant and Brand ...

Download Citation | On Jan 1, 2024, Weihao Chen published The Influence Mechanism of Intelligent Voice Assistant and Brand Personality on ...

Engaging with intelligent voice assistants for wellbeing and brand ...

The study draws upon the theories of self-determination and motivation of expectancy to examine how intrinsic motives drive consumers to ...

Voice assistants and U.S. consumer behavior: A comprehensive ...

(2022) delve into the mechanisms through which voice assistants cultivate brand loyalty. Their study, focusing on AliGenie, Alibaba's ...

Alexa, do voice assistants influence consumer brand engagement?

Artificially Intelligent (AI) voice assistants (VAs) are continuing to grow in popularity amongst consumers. While in their infancy, several brands are now ...

How Voice Assistants Can Help Brands Win Friends and Influence ...

Voice assistants are already replacing human interactions across industries and use cases. Is your team exploring a voice strategy or do you already have one?

How do interactive voice assistants build brands' loyalty?

Furthermore, the impact of brand credibility on the overall perceived value receives little attention. Therefore, this study attempted to identify the mechanism ...

Voice-Activated AI and Its Impact on Consumer Behaviour - ProfileTree

In the realm of voice technology, the capacity to foster brand loyalty is substantial. Voice assistants facilitate an intimate level of ...

The impact of voice assistants' intelligent attributes on consumer ...

Voice assistants (VAs), as the intelligent products launched by technology companies, are increasingly used by consumers in their daily lives. While many ...

Consumer engagement with AI‐powered voice assistants: A ...

Intelligent speakers, on the other hand, are physical devices with built-in voice assistant capabilities, enabling control over services and ...

Impact of auditory sense on trust and brand affect through ... - NCBI

This study proposes that the perceived auditory sense of the voice assistant enhances perceived auditory social interaction with consumers. The ...

Why do consumers adopt smart voice assistants for shopping ...

The adoption of Virtual Assistants (VAs) is expected to alter the customer experience by transforming how people communicate with brands and retailers (Lucia- ...

“Oh, happy day!” Examining the role of AI-powered voice assistants ...

Purpose This study examines how the locus of agency of brands' artificial intelligence (AI)–powered voice assistants (VAs) could lead to ...

Do AI-Based Voice Assistants Influence Brand Continuous Usage ...

This study aimed to assess the influence of artificial intelligence (AI) voice assistant (VA) on customer experience, resulting in the continuous use of mobile ...

How do interactive voice assistants build brands' loyalty?

However, despite the numerous benefits of AI-based assistants, consumers' concerns about their privacy have increased. Nevertheless, only a few studies focus on ...

Effects of voice assistant recommendations on consumer behavior

Thus, voice assistants have emerged as a new recommendation system for consumers, complementing e-WOM, which itself changed the buying ...

How communications by AI-enabled voice assistants impact the ...

Artificial intelligence–enabled voice assistants (VAs), such as Amazon's Alexa, Google Assistant, and Apple's Siri, are available in smartphones ...

Consumer decisions with artificially intelligent voice assistants

Also affecting adoption, consumers interacting with an AIVA will have stronger psychological reactions to the system's perceived human-like ...

Browsing with Alexa: Interrogating the impact of voice assistants as ...

To function properly, voice assistants such as Alexa, Siri, and Google Assistant need a constant connection to the internet, where they retrieve information and ...