The NBA has an audience problem

The NBA has an audience problem - by Ben Krauss - Slow Boring

The league is plagued by poor fundamentals, the most concerning of which is the fact that NBA regular season ratings have declined over the past 10 years.

Does the NBA have a branding problem? : r/nbadiscussion - Reddit

The other huge NBA issue for the future is streaming. They need to revamp their whole approach to broadcast licensing. They're making bank now ...

Charlie's Crossover: The NBA has a viewership problem - The Post

This is a huge problem for the league, as it no longer has a major holiday to tie itself to, something that has been key for both the NFL and ...

NBA Is Losing Millions Of Viewers... Here's Why . - YouTube

The NBA is off to a rough start this season as viewership numbers are plummeting ... 15 NBA Legends Share Their Problems With Today's NBA.

Shaquille O'Neal pinpoints big reason for NBA's TV audience decline

As covered in recent stories by Awful Announcing and Front Office Sports, the start to the NBA season has languished with viewers since opening ...

The biggest reason behind NBA's brutal viewership ratings decline

The NBA is dealing with viewership issues because of the uncertainty that exists. ... There has never been a time where more talent existed in the ...

NBA Ratings Have Been Disastrously Bad To Start 2024-2025 Season

Another ESPN matchup between the Milwaukee Bucks and Philadelphia 76ers drew just 1.71 million viewers, a 33 percent decline from Celtics-Knicks ...

The NBA Viewership Demise Has Been Greatly Exaggerated. True ...

Over the 20-plus years of the current rights deal, NBA viewership has ranged within a narrow band of 1.5 to 1.9 million viewers, with the ...

NBA Viewership Statistics: Why the League Is Losing Viewers

An average of 4.6 million viewers stay tuned to the game, 31% up from the 2023 average viewership. However, the event peaked at 5.4 million ...

NBA's International Efforts Bearing Fruit As Viewership Skyrockets

“We need to meet fans where they are and we have to be realistic abut the fact that many of these countries around the world, we're going to be ...

Why the NBA Media Rights Deal is a Big Win...If We Ignore the ...

The NBA's Regular Season Ratings · First, America has gotten larger over this time frame. Just due to population growth alone, these numbers ...

How the NBA was the author of it's own issues: All in on Cable

None of this has moved the needle, the league has averaged around 1.6 million viewers for a very long time now and ESPN's devolution into hot ...

The NBA Has a Big Problem Nobody is Talking About - YouTube

In the past 3 years the NBA's ratings have been a big hot button issue and after the start of the 2022 Finals we once again see the NBA ...

The NBA Has a Perception Problem. - Yorgo Lee

— The league lacks large scale consistent visibility. The NBA groomed me as a fan early on. It's not impossible to imagine a universe where I ...

Strauss: Why the NBA has a serious viewership problem it needs to fix

The NBA must prepare for a real season in 2020-2021, perhaps absent fans and all the gate money they provide, right after the league suffered immense losses.

The NBA has a Charles Barkley problem — again - Deadspin

The NBA's problems are bigger than fans choosing not to watch a glorified pickup game. People aren't watching the games that will determine a ...

NBA national viewership up slightly heading into final months

up 1%. Games have averaged around 1.62 million viewers to date, up from just under 1.6 million at the same point last season. Separately (not ...

MVP-Less NBA Finals See TV Ratings Crater at a Conspicuous $76 ...

DAVID BLOOM: A bad game is a bad game, but bad timing makes it look a little worse. This Finals matchup has one big problem: the stars on both ...

NBA is America's first Bud Light-style fiasco but you're ... - Fox News

Indeed, four of the five lowest-rated NBA Finals of the past 30 years have occurred in the past four years. (12.4 million viewers in 2022, 9.91 ...

The NBA has a 'missing stars' problem with injuries piling up faster ...

The injury problem looms large in the audience data. According to Sports Media Watch tracking, ESPN games in the opening weeks of the season ...