The Next Generation and Music Discovery

The Next Generation and Music Discovery: Implications for Brands

We found that Americans under 30 – Gen Z and Young Millennials – are driving a new wave of consuming music and being influenced by brands and music.

Music discovery in 2023 is about the journey, not the moment

According to our new report, the most common sources for discovering music are YouTube, followed by the radio — although for gen Z consumers, ...

Music discovery and UGC videos | Deloitte Insights

82% of Gen Zs and 70% of millennials find out about new artists or music through social media or UGC video sites.

Millennials vs. Gen Z in the Music Industry - Music on the Move Studios

However, the biggest impact both of these generations have had in terms of music, is how new music is discovered. Millennials: Erin - I ...

Music discovery trends by region, sex, preferred genre, and especially

The oldest millennial is in their late 30s and oldest Gen Z is early to mid 20s so data there is sparse to yet-to-exist. There in an opinion ...

Engaging the Next Generation Audience for the Legacy Music Artist

YouTube and TikTok are the most impactful social media platforms for music discovery. ○ A consistently effective strategy across all artists ...

The Changing Landscape of Music Discovery - buckleyPLANET

In the age of digital streaming platforms and seemingly infinite choices, it's surprising to see music lovers abandoning Spotify.

Music to Our Ears: What Makes a Perfect Melody on a Connected TV ...

This MNTN Research article investigates music's impact on different types of audiences and generations, including the styles and formats that brands should ...

Tuning In to the Future of Music Discovery - The Harris Poll

Of those, three-quarters report listening to music at least once a day. Gen Z and Young Millennials (adults under age 30) say they listen to ...

Nearly 2 Billion Music Discoveries Happen on Spotify Every Day ...

When we looked into new discoveries across generations, our data found that Gen Z and Gen Alpha are discovering music at different rates than ...

The Future of Music Discovery: Search vs. Generation

This article aims to compare the benefits & limitations of search-based music retrieval and music generation to find out whether we should expect generative ...

What's Driving Streaming And Music Discovery? Luminate's Trends ...

CHR programmers looking for more reasons to add the next hot Spanish ... Programmers may also want to pay attention to Gen Z and Gen ...

Discovering new music. Is the human recommendation still king?

For someone who is from Generation X, I'm working against that ... the new music discovery experience a pleasant one currently. It is ...

The Future of Music Consumption - We are Family

... new and old music options for consumption and discovery. Without the ... music, to effectively engage with Gen Z and future generations.

Social Media Videos Fuel Music Fandom - WSJ

... new music, discovering songs or artists they like, and fueling music fandom. Although all generations watch UGC videos, research finds that ...

That Good Sh*t is Restructuring Music Discovery - LinkedIn

... music discovery platforms that are shining a light on the next generation of artists. In the years that have followed the COVID-19 pandemic ...

For Gen Z, music is its own social media - Fast Company

From Spotify Wrapped to apps that turn your listening habits into receipts, music taste is now a new kind of social currency.

Musicube Introduces Next-Generation Music Discovery AI Technology

Its music discovery technology generates more than 500 metadata tags (moods, instruments, and more) for more than 47 million songs using its ...

How Gen Z & Millennials' Music Discovery Has Changed, In 2 Charts

Has the way young consumers' discover new artists and songs changed through the years? We took a look…

Study Finds Social Media Crucial for Music Discovery Among Gen Z

New research has revealed that consumers want brands to be actively involved in the development of new and emerging musicians.