The Problem with Fashion Brands that Call Themselves

The Problem with Fashion Brands that Call Themselves "Sustainable"

"There is no third-party certification, which is the big issue," says Yael Aflalo, co-founder of cult-favorite eco brand Reformation. "It's a ...

E11: Why fashion brands must stop calling themselves "sustainable"

“Sustainability” is on everyone's lips and brains, yet almost everyone calling their brand “sustainable” fashion brand is effectively ...

Why I Stopped Buying From Alternative Fashion Brands

Another major issue I encounter is greenwashing. Meaning, that brands falsely market themselves as sustainable or eco-friendly without actually making ...

Why do Fashion Brands Call Themselves 'House' ? : r/fashionhistory

65 votes, 11 comments. House of Chanel / Maison Valentino What is the association with the word 'House' in fashion brands?

5 Fast-Fashion Brands Called Out for Greenwashing | Earth.Org

Using false pretences to sell something is morally wrong and companies that do so should be held accountable. Here are the 5 top fast-fashion ...

fashion brands are failing sustainability communication… here's why

brands make sustainability seem so complicated it makes me wonder... are they benefitting from making us think it's harder than we think??

7 Reasons Why Fashion Brands Fail - Fashinnovation

82 percent of businesses fail because of cash flow problems. Whether you like it or not, starting a clothing line is a capital-intensive business – and probably ...

Avoiding Greenwashing Leads To Growth For Sustainable Fashion ...

Just like a sense of community, it can be easy for a brand to lose sight of its purpose as it scales over time. With profit margins becoming ...

The Fallacy of Sustainable Fashion - LinkedIn

We all require clothing as a basic need, but rarely do we consider the tremendously sketchy ways apparel companies do business. It's time to ...

“Sustainable Fashion” (Still) Doesn't Exist Because the Industry is ...

... companies and investors and innovators who caused the problem in the first place. ... called myself a conscious capitalist, and then I realized…

'Vegan,' 'sustainable': How to spot misleading fashion claims

Virtuous proclamations and campaigns from clothing brands can often amount to greenwashing, or in some cases, “clearwashing,” where the ...

Fashion greenwash: how companies are hiding the true ...

This is when companies make themselves look eco-friendly to the public but continue polluting the environment behind the scenes. Big fashion ...

What is fast fashion and why is it a problem? - Ethical Consumer

“Big fashion brands are consistently treating the factories they buy from poorly and it's the workers and environment who suffer,” says Fiona ...

The problem with 'sustainable fashion' | CNN

According to the latest Pulse of the Fashion Industry study, over a third of those surveyed reported “actively switching from their preferred ...

The Psychology of Fast Fashion: Exploring the Complex Emotions ...

Not only does this perpetuate social injustices, but it also enables a lack of accountability for fashion brands which are not held directly ...

5 Common Fashion Industry Problems and Their Solutions

Product counterfeiting is one of the biggest challenges facing fashion brands today who want to grow and expand their business in international ...

Greenwashing and sustainable fashion industry - ScienceDirect.com

... fashion brands. This work ... However, does the general public consider the fashion industry as the one responsible for major environmental problems?

Synthetics Anonymous: fashion brands' addiction to fossil fuels

The findings of this research not only expose fashion brands' addiction to synthetics but also demonstrate rampant greenwashing across their voluntary ...

The Myth of Sustainable Fashion - Harvard Business Review

As a recent Business of Fashion report noted, “with no standardized language or regulated frameworks, deciphering what companies are actually ...

I want to start a fashion brand and want to use my name for ... - Quora

Engage a professional who does this sort of things. If you can't decide by yourself, trust an expert. And - you know - a fashion brand naming is all important.