The Reinforcing Effect of Brand Extension on Parent ...

The Reinforcing Effect of Brand Extension on Parent Brand in Case ...

When customers have positive brand associations and strong brand loyalty, successful brand extensions strengthen the favorable relationship between the ...

The Reinforcing Effect of Brand Extension on Parent Brand in Case ...

The findings show that customers' attitude towards the parent brand is reinforced by brand extensions. When customers have positive brand associations and ...

The effect of brand extensions on parent-brand relationship quality

the parent brand and the extension category: factors affecting the parent brand ... effects of brand extensions – either strengthening or weakening relationship ...

The Impact of Brand Extension on Parent Branding - ResearchGate

[Show full abstract] parent brand and a successful previous brand extension on trial and repeat of a subsequent brand extension. The reciprocal ...

The Impact of Brand Extensions on Parent Brand Memory Structures ...

The author proposes that such exposure will strengthen parent brand memory structures and facilitate retrieval processes.

Effect of brand extensions on parent brand

The brand extension can enhance or dilute the parent brand image and this is a serious concern for brand managers today. This conceptual paper tries to explore ...

The Impact of Brand Extension on Parent Brand Image

10 Citations · The Reinforcing Effect of Brand Extension on Parent Brand in Case of High Involvement Consumer Products · The Relationship Between Brand Equity and ...

Brand extensions – the influence of the parent brand

For many years researchers have focused upon the fundamental aspects of the brand extension as a marketing strategy and investigated its impact on the business ...

The Effects of Experience with Brand Extensions on Parent Brand ...

We explore the influence of direct experience with a brand extension on consumers' knowledge about parent brands that differ in familiarity. We find differences ...

The Impact of Brand Extension on Parent Brand Image

The purpose of the study is to investigate relationship of Brand extension, Brand awareness, Brand familiarity, customer attitude on parent image. A 5 point ...

DOES BRAND EXTENSION IMPACT PARENT BRAND: A CASE OF ...

The targeted brand extensions are. Johnson shampoo, Johnson's isotonic drinks, Johnson's sports wear and. Johnson's suntan lotion. Research Methodology: sample ...

The negative impact of brand extensions on parent brand image

The lesser the awareness of the parent brand, the more probable it is that an extension deteriorates its image. 5. Methodology. In order to test the proposed ...

The Effects of Experience with Brand Extensions on Parent Brand ...

We explore the influence of direct experience with a brand extension on consumers' knowledge about parent brands that differ in familiarity.

The Impact of Brand Extensions on Parent Brand Memory Structures ...

strengthening effect on nondominant brands, such as Gleem. This is because exposure to brand extensions for nondomi- nant parent brands primes these ...

The Effects of Parent Brand Equity and Extension Fit - Sage Journals

Milberg et al.'s (2023) recent meta-analysis examines the potentially harmful effects of brand extensions on parent brands—that is, the negative feedback ...

Brand extension strategies: Everything you need to know - Brandwell

Extending the brand name too far may result in a loss of reliability, and a poorly received new product can adversely impact the parent brand.

Brand extensions – the influence of the parent brand - Academia.edu

Brand extensions can also have positive effects for the parent brand. They can strengthen the brand meaning, help to build brand equity, and encourage ...

Leveraging the effects of parent brand equity and extension fit in ...

"We find that parent brand equity can strengthen the positive impact of extension fit on brand extension success and vice versa. Therefore ...

The impact of Janus fit brand extensions on perceived brand ...

This research addresses “Janus fit” brand extensions: extensions that are perceived to have both “fitting” and “unfitting” associations vis-a-vis the parent ...

Turning Brand Extensions into Success Stories [Strategic Insights]

We find that parent brand equity can strengthen the positive impact of extension fit on brand extension success and vice versa. Therefore, ...