The Rise of $PBR
The Rise and Fall of PBR - Smithsonian Magazine
Pabst Blue Ribbon -- P.B.R., as fans call it -- is currently enjoying a highly unlikely comeback. In 2002, sales of the beer, which had been ...
How Pabst Blue Ribbon Became a Billion-Dollar Beer
Pabst Brewing Co., the 170-year-old brewery that makes Pabst Blue Ribbon—known as “PBR” to the mustachioed cognoscenti—is for sale, Reuters reported over ...
The strategy behind Pabst Blue Ribbon's decade of growth
It was spontaneous and honest and never fake. It's the independent little scrappy brand, and everybody wants to support the little guy. And it's ...
The Strange Case of PBR | Modern Drunkard Magazine
PBR peaked in 2013. By that point, it had become mainstream and lost much of its hip appeal, and sales have been declining ever since. In 2014 Pabst Brewing ...
The Rise of Pabst Blue Ribbon (Marketing Through The Ages—Pt. II)
Pabst Blue Ribbon continued to use real silk ribbons on its beer bottles until the 1930s invention of the beer can, which Pabst Brewing ...
Pabst Blue Ribbon marketing: Then and now - Paid
1893: Pabst Brewing Company becomes the first brewer in the United States to sell more than a million barrels of beer in one year. 1899: The ...
Pabst purchases Hoffman Beverage Company in Newark in 1946, and Los Angeles Brewing Company in 1948. Production and sales soared in the early 1950's. But after ...
Affectionately known by seemingly all as PBR, the lawnmower beer won America's Best in the Nineteenth Century—1893, to be precise—and continues ...
Indie Sleaze Came Back. Here's Why the PBR Phenomenon Never ...
— to retro graphics designed to evoke blue-collar legacies. Why not? With PBR reeling from overexposure to a radioactive subculture, and less- ...
The Real Reason Hipsters Love PBR - Indiana on Tap
Then something changed, and PBR was suddenly the hipster's choice at bars and barbecues everywhere. Sales jumped by 20.3 percent in 2009 and ...
Originally called Best Select, and then Pabst Select, the current name comes from the blue ribbons tied around the bottle's neck between 1882 and 1916. Pabst ...
The Resurgence of Pabst Blue Ribbon - Sociological Images
But as Walker describes, PBR has become hip in a lot of places. Walker describes its resurgence since about 2002, when sales, which had dropped ...
The Rise and Fall (and Rise and Fall) of Pabst Blue Ribbon
  PBR did not explicitly market their product, but instead paid influencers to buy rounds.  They knew that hipsters hate advertising, so ...
Headquartered in Pueblo, Colo., PBR was founded in 1992 by a group of 20 visionary bull riders who broke away from the traditional rodeo scene, ...
The Rise of $PBR: 3 Reasons Shiba Inu and WIF Investors Are ...
With its resilience-focused design, $PBR capitalizes on community-driven initiatives, allowing for strategic pumps even during market downturns.
How Pabst Blue Ribbon got its start (Marketing Through The Ages pt. I)
This is a three-part http://www.Banknotes.co series, where we break down the marketing history of Pabst Blue Ribbon. Pabst Blue Ribbon's ...
Pabst Brewing Company | Pabst Mansion | Milwaukee, WI
The history of the Pabst Brewing Company can be traced to 1842 when Jacob Best, Jr. and his brother, Charles Best, immigrated to America from Mettenheim, ...
How Pabst Blue Ribbon Dominated the Millennial Marketing World
The beer of Pabst Blue Ribbon has been described as a lot of things: Delicious, cheap, watered-down hipster trash, the breakfast of ...
A brief history of PBR's real blue ribbon - Chicago Tribune
Pabst Blue Ribbon is most associated with its birthplace in Milwaukee, but it's the city of Chicago where the beer made its name—literally.
Taplines: How Hipsters First Found PBR | VinePair
As the company struggled to find a way to turn the tides in its favor, an unexpected boom in sales took place in Portland, Ore., and Pabst sent ...