The Rise of OTT/CTV Advertising During COVID|19
The Rise of OTT/CTV Advertising During COVID-19 - AVX Digital
For any type of marketing campaign, it is essential to get your message across to the right audience at the right time. CTV and OTT devices can ...
The Pandemic's Effect on Connected TV (CTV) Advertising
It's no secret that one of the biggest impacts on linear TV growth over the past year has been the coronavirus. It has drastically accelerated the transition ...
Take Advantage of CTV Advertising During COVID-19 | Adfire Health
Advertisers across the board have taken this increase into consideration for their 2021 planning; a total of 57% of advertisers plan to increase their spending ...
2020 Programmatic Connected TV/OTT report: 70% rise in ad spend ...
2020 Programmatic Connected TV/OTT report: 70% rise in ad spend despite COVID-19 pandemic; 72% of US households now reachable · OTT/CTV ad spend: Connected TV ( ...
May 2020: Programmatic Connected TV/OTT ad spend ... - Pixalate
OTT/CTV ad spend: Connected TV (CTV) / over-the-top (OTT) ad spend rose 40% in the time period studied, bouncing back from a 14% dip in March · Hulu, Sling TV ...
CTV vs. OTT advertising: What you need to know - AppsFlyer
And whether it's down to the accessibility of high-speed internet or the content-binging behavior that we've latched onto during COVID-19 ...
Connected TV (CTV) & OTT Advertising In 2021 [infographic]
One of the biggest impacts on linear television growth in 2020 was definitely the COVID-19 crisis. The move from traditional TV to CTV/OTT was inevitable, but ...
The Future of Ads: Understanding OTT and CTV Advertising
The use of OTT and CTV devices saw a rise during the pandemic with more and more people being driven to these streaming services due to the ...
CTV/OTT Programmatic Advertising - Keynes Digital
OTT platforms have been used by about 765 million people in the world at least every month this year. Research also shows that at the end of 2018, 183 million ...
Connected TV vs. OTT Advertising | tvScientific
CTV advertising is the practice of running ads specifically on connected TVs, meaning televisions designed to connect to the internet and stream multimedia ...
Why CTV Ad Spend is Increasing Faster Than Projected
Increased advertising spending is changing how audiences, brands, and marketers interact with Connected TV ... Connected TV's continued rise to dominance in the ...
OTT, CTV, & the Future of Video Advertising - LNP Media Group, Inc.
In a nutshell, if advertisers buy CTV ads, they will deliver only via Connected TV (the delivery method.) If marketers are purchasing OTT ads, they may show up ...
CTV & OTT Advertising: The Trends, Challenges, and Future
The current trends in programmatic advertising are connected with the rise of connected TV (CTV) and over-the-top (OTT) advertising.
OTT/CTV Video Advertising - Viamark Video Marketing
With Americans watching 60% more television than before, the growth rate for OTT/CTV video advertising is huge with a 37% expected increase in 2020. OTT/CTV ...
CTV 2021 growth and trends analysis - Adjust
The wealth of OTT and CTV advertising opportunities now available has played a large role in the rapid shift in the marketing landscape. Options ...
OTT vs CTV Advertising: Similarities, Differences and Opportunities ...
Since the start of the pandemic in 2020, OTT video has seen a dramatic rise in popularity and use across the world. CTV and OTT was once ...
A Guide to the CTV Advertising Landscape - AX Insights - audiencex
The rapid expansion of the OTT landscape has helped to propel the CTV market's growth. In 2023, an astounding 88% of US households owned at ...
OTT / CTV advertising permits marketers to reach consumers directly on streaming platforms. However, while OTT advertising and CTV advertising are terms ...
OTT Advertising, CTV Advertising: All you need to know - Knorex
InsiderIntelligence, a market research company, found that CTV, including OTT devices, saw a spike of 33.8% increase in 2020. Subscriptions to ...
Guide to connected TV: Content, measurement, and advertising
That's a growth of 23.1% over 2023. US CTV programmatic video ad spend will reach $24.01 billion in 2024 at a growth rate of 23.3% YoY. More CTV ...