The Rise of Private Labels and How Emerging Brands Can Compete

The private label market is experiencing remarkable growth, driven by economic factors and changing consumer preferences.

Private Label Growth and How Emerging Brands Can Compete - NIQ

Read on to learn more about the state of private label brands, what's driving their growth, and how emerging and growth brands can stay competitive.

Brands Versus Private Labels: Fighting to Win

The more quality private-label products on the market, the more readily will consumers choose a private label over a higher-priced name brand. Gone are the days ...

The Rise of Private Labels

Over the past several decades retailers began to add their own products to compete with national brands. Private brands created a new value proposition for.

A turning point for private brands: How retailers can seize the ...

Products from private brands are appealing to consumers in new ways. Retailers can follow this well-tested recipe to improve their ...

Battling Private Label - Here's How Brands Can Compete

Retailers, seeing the success and profitability of mainstream brands (as well as increasingly price sensitive consumers) were more than eager to ...

How national brands can compete with private labels - Observa

A recent rise in private-label product success is forcing national brands to compete for their share of the retail market.

The New Appeal of Private Labels - Harvard Business Review

Besides protecting major brands from lower-priced offerings, private labels can be used by manufacturers to attack leading competitors. Unilever's Canadian ...

To Compete with Private Labels, Brands Must Optimise, Buil…

New packaging, new flavours and new features used to help large brands stay ahead of the store brands. However, private labels have stepped up their game ...

How Dominant Will Private Label Products Become? - RetailWire

in addition to offering consumers with a lower cost value alternative Private label brands offer retailers the opportunity to build retailer ...

How to Compete With Private Label Brands - Marketing Insights Blog

Sears is not a manufacturer, so the Craftsman products were other brands cosmetically enhanced to have the brand color and badge of Craftsman. GE appliances and ...

Private Label Growth Trends: New Opportunities for Innovation

According to The Rise of Private Brands and Shifting Consumer Trends, 70% of consumers have experimented with private label products, and 50% ...

Private Label Brand Growth: Key Innovations - NIQ

Retailers have recognized the potential of Private Labels to drive customer loyalty and differentiate themselves from competitors. As a result, ...

How Private Label Brands Are Redefining Themselves - RF | Binder

This trend goes hand in hand with the rise of a new generation of shoppers who are less loyal to name brands and more open to store brands. And ...

3 strategies for brands to beat private-label products

Nielsen data is showing private label has gained the most share in most categories as inflation has pushed consumers to make trade-offs on price ...

The Rise of Private Labels: How CPG Companies Can Respond

Ultimately, the private-label challenge serves as a catalyst for CPG companies to reevaluate their value propositions, sharpen their competitive ...

Brands vs. Private Label: A Battle for Consumer Attention - LPK

But the growth of private label isn't exactly a new story: from 2019 to 2023, the rise has been steady, expanding market share from 17.7% to ...

3 Ways Grocery Brands Can Compete Amidst Inflation And Private ...

The switch to private label means brands must reaffirm their value proposition to retain share of shelf and remain attractive to both ...

Private Labels Growth: What CPG Brand Owners Need to Know

In the United States, private label products have evolved from being mere budget-friendly alternatives to becoming innovative and competitive ...

Four Key Trends to Shape the Future of Private Label

We also made the assumption that this could lead to a change in brand preference as consumers would be forced to try private labels that would normally not be ...