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The Role of Corporate Social Responsibility in the Football Business


The Role of Corporate Social Responsibility in the Football Business

In evaluating the sports, management and marketing literature, this article considers the role of CSR in professional football. It argues that an increased ...

(PDF) The Role of Corporate Social Responsibility in the Football ...

It argues that an increased awareness and integration of CSR into the football business fosters the competitiveness of the game and creates additional value for ...

The Role of Corporate Social Responsibility in the Football Business

In evaluating the sports, management and marketing literature, this article considers the role of CSR in professional football. It argues that ...

Corporate Social Responsibility in Professional Sports

Nike‟s example helps to illustrate the importance of public perception in the business world and how corporations can use CSR to improve their image. Corporate ...

Conceptualising the Role of Corporate Social Responsibility in ...

It argues that an increased awareness and integration of CSR into football business fosters the competitiveness of the game and creates additional value for its ...

Corporate Social Responsibility Initiatives in the Football Industry

Promote Sustainability: Football clubs have significant environmental footprints. CSR programs focused on sustainability can reduce this impact ...

CSR in Professional Football in Times of Crisis: New Ways in ... - MDPI

While corporate social responsibility (CSR) activities are well-established among football clubs, COVID-19 challenged clubs' capacity and commitment to ...

Promoting Corporate Social Responsibility in the Football Industry

Corporate Social Responsibility in the football industry is an important part of each club's agenda, while being more than a business trend.

Developing CSR in professional football clubs: drivers and phases

business and social role. During this phase CSR relates to corporate governance issues mostly concerned with how a club operates in the community, such as ...

Corporate social responsibility within professional football clubs

2 Citations · Measuring the patronage intentions among football fans: the role of corporate social responsibility, brand credibility and brand equity.

(PDF) Conceptualising the Role of Corporate Social Responsibility ...

In evaluating the sports, management and marketing literature, this article considers the role of CSR in professional football. It argues that an increased ...

The Influence of a Professional Sport Team's Philanthropic Initiative ...

Figure 1: Carroll's (1991) Pyramid of Corporate Social Responsibility. Page 20. 11 i. Economic Responsibilities. The very first responsibility that a company ...

A Study of Striking Corporate Social Responsibility Practices in ...

Aim of this paper is to define the concept of corporate social responsibility, its importance in sport and to conceptualize its value based on some striking ...

The Corporate Social Responsibility Sport Model: Grounded Theory ...

A key feature of Iranian sporting clubs is the increased focus on the concept of Corporate Social Responsibility (CSR).

Implementing corporate social responsibility through charitable ...

Sport organizations are unique implementers of CSR due to specific features like passion, commercialization, media scrutiny, a complex set of ...

The role and relevance of corporate social responsibility in sport

Abstract Corporate social responsibility (CSR) represents behaviors that have increasingly strategic importance to many companies. CSR has been defined as a ...

The Influence of Professional Sports Team's Corporate Social ...

Despite the increasing interest in corporate social responsibility (CSR) marketing practices, the role of CSR has little been explored in the area of sports ...

Corporate Social Responsibility and Reporting in Sports Organizations

This book opens by examining the general principles and reporting tools of corporate social responsibility (CSR) and then analyzes in depth the CSR ...

Corporate Social Responsibility - Johan Cruyff Institute

The CSR program is based on the strong conviction that we have the moral obligation to safeguard ethical conduct in the sport business for the betterment of the ...

Corporate Social Responsibility and Football Clubs

Breitbarth and Harris propose a conceptual model that describes a greater awareness and integration of CSR in the football business where ...