The Science of Viral Content
The Science behind How to Create Content That Goes Viral - Rejoiner
Two people in particular have studied content, advertising, and ideas that go viral and have come up with repeatable principles.
The Science Behind Why Things Go Viral - DataDab
For those of us in marketing, understanding this science is crucial. It means the difference between creating content that just sits there and ...
The New Science of Viral Ads - Harvard Business Review
Several techniques derived from new technology can help advertisers attain this. In our research, two colleagues and I use infrared eye-tracking scanners to ...
The Science of Virality [Infographic] - WebFX
What makes things go viral? We often see articles, videos, and images shared by our friends on social media networks – but what made those pieces of content ...
The Psychology of Viral Content - Sparring Mind
A way to turn content creation + list building into somewhat of a science? Research may be of assistance here, giving us a proven look at what makes up a piece ...
The Dean's Research Initiative and the Wharton Interactive Media. Initiative helped fund this research. Ravi Dhar served as associate editor for this article.
The Science of Virality - Marketing Lessons from Internet Cats
As it happens, a cottage industry is popping up. Specialists like Matthew Inman and Jack O'Brien are approaching viral ...
The Science of Viral Content: What Makes It Shareable? - LinkedIn
The science of viral content is complex, weaving together emotional triggers, surprise, quality, and community identity into a tapestry that speaks to the ...
What makes content go viral, backed by research
What makes content go viral? According to our latest research, the key lies in triggering specific emotions, publishing at the right time ...
What Makes Something Go Viral? - Journal of Consumer Research
But the focus of these studies wasn't just documenting which products get talked about more, or what types of online content go viral. Rather, it was about ...
The Psychology Of Viral Content - Packsia
The study takes a deep dive into what content needs to evoke in order to go viral and the psychology of why people share online.
What Makes Online Content Go Viral? The Science Behind It - Verpex
There are a few reasons why content goes viral, and the first thing to know is that you can't manufacture it. You can't make it happen.
How things go viral: the science behind mass hypes explained
Virality is one of the most fascinating subjects in marketing and communication. What makes some stories and phenomena seem unstoppable, while others – just ...
The Science of Viral Content: Unravelling the Secrets of Shareability
Shareable content typically resonates emotionally, prompting users to spread the word. It taps into our desire for social currency, offering something of value.
Unveiling the Science Behind Viral Content - NSHM
In this blog post, we'll analyse the enchanting world of viral content and unveil the psychological and social elements that are responsible for making things ...
Journal of Marketing Research, Ahead of Print. DOI: 10.1509/jmr.10.0353. *Jonah Berger is Joseph G. Campbell Assistant Professor of Marketing. (e-mail: jberger@ ...
The Science Behind Viral Ads: What Makes Content Spread?
Their research reveals that emotions, rather than information, drive widespread sharing. Video ads using “experience-based” appeals—such as ...
The Science of Virality: 8 Steps to Going Viral - Deadline Funnel
What Does It Mean To Go Viral? ... When a post, or a piece of social media marketing content, goes viral, the image, video or written content ...
The Science of Going Viral: Analyzing TikTok's Viral Phenomenon
Authenticity: Genuine content resonates more than trying to fit a viral mold. · Consistency: Regular posting keeps your audience engaged and ...
Science Found Out What Makes Content Go Viral
Inspiring anger, awe or anxiety pushes posts into viral territory. In the same vein as long posts, posts that inspire the three A's are likely to stick in a ...