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The State of Gen Z


What We Know About Gen Z So Far | Pew Research Center

Members of Gen Z are more racially and ethnically diverse than any previous generation, and they are on track to be the most well-educated generation yet.

State of Gen Z Annual Study | The Center for Generational Kinetics

Gen Z Becomes the Most Important Generation of Consumers. This 2020 State of Gen Z® research study dives into Gen Z's attitudes, beliefs, and habits toward ...

What is Gen Z? - McKinsey

Generation Z refers to people born between 1996 and 2010. They're the second-youngest generation, between millennials and Generation Alpha.

Generation Z in the United States - Wikipedia

Members of Generation Z, were born between the mid-to-late 1990s and the early 2010s, with the generation typically being defined as those born from 1997 to ...

State of Gen Z Annual Research Study: Trends, Behaviors, & More

This 2021-2022 State of Gen Z research study reveals how Gen Z employees are looking for jobs, considering careers, and navigating their entry into the ...

The state of Gen Z - National Retail Federation

We'll explore the latest insights on Gen Z to help you understand the values and attitudes driving this important cohort of consumers.

The State of Gen Z - CTAM

Explore how recent events are shaping Generation Z behaviors and attitudes around media, video content, brand relationships, lifestyles, beliefs and their ...

GEN Z AS CONSUMERS, INFLUENCERS, AND TRENDSETTERS

Now in the fifth year of our State of Gen Z® research series, the research team at The Center for. Generational Kinetics (CGK) is excited to share with.

Gen Z In The Workplace: How Should Companies Adapt? – Imagine

Gen Z, are those who were born between the years of the late 1990s and the early 2010s and are starting their careers during a time of growing ...

Generation Z - National Retail Federation

Gen Z — widely acknowledged as the first real digital natives — present an array of unique characteristics that set them apart from Millennials ...

Marketing to Gen Z: Characteristics, Demographics, & Stats for ...

Born between 1997 and 2012, Gen Z represents about 20% of the US population as of 2023, per the US Census Bureau. In 2021, Bloomberg cited data ...

What to know about Gen Z | Stanford Report

Generation Z, the first generation never to know the world without the internet, value diversity and finding their own unique identities, says ...

Gen Z | Years, Age Range, Meaning, & Characteristics | Britannica

Generation Z, term used to describe Americans born during the late 1990s and early 2000s. Some sources give the specific year range of 1997–2012.

Generation Z in the United States - statistics & facts - Statista

Generation Z in the United States - statistics & facts ... Generation Z, also known as Zoomers or post-millennials, now make up around one in five Americans.

Understanding Generation Z in the Workplace | Deloitte US

Generation Z will soon surpass Millennials as the most populous generation on earth, with more than one-third of the world's population counting themselves as ...

What the Statistics Say About Generation Z

Meet Generation Z. Born between 1997 and 2012, they are ​“racially and ethnically diverse, progressive and pro-government” according ...

Impact of COVID-19 on Gen Z

Now in the fifth year of our State of Gen Z® research series, the research and strategy team at The Center for Generational Kinetics (CGK) is excited to ...

The Deloitte Global 2024 Gen Z and Millennial Survey

Just under a third of Gen Zs and millennials believe the economic situation in their countries will improve over the next year, reflecting the most optimism ...

State of Gen Z Mental Health 2022 - harmonyhit.com

More than 2 in 5 Gen Zers have been diagnosed with a mental health condition. While many are comfortable talking about mental health, ...

The State of Gen Z - CTAM

Back to Media & Entertainment Trends Successful Generation Z marketing strategies are adapting to this generation's 8 second attention span ...