The Utilization of Social Media by Generation Z in Information Seeking

Generation Z generally seeks various types of information across multiple social media platforms according to their needs. This research finds ...

The Utilization of Social Media by Generation Z in ... - KnE Publishing

Some Gen Z validates the information they obtain on social media, while others do not. The Ellis and Kuhlthau, information-seeking behavior (ISB) ...

The research results indicate that Gen Z uses social media to seek information related to health, education, entertainment, and religion. Some ...

Gen Z Social Search Habits - eMarketer

Key Stat: Gen Zers are more likely to use social networks than search engines when looking up brands, products, or services, according to GWI.

Social media overtakes search engines for discovery among Gen Z ...

But there's a bright spot for Google: 57% of people use YouTube to search for information in the same way they use Google. Social search climbs: ...

Gen Z Reportedly Moving to Social Media for Information Instead of ...

The study also shows a 30% decline in the use of search engines for brand discovery among Generation Z compared to Baby Boomers, suggesting a ...

The Generation Z and their Social Media Usage - ResearchGate

... usage. classi cation: content contribution, information sharing, infor-. mation usage, searching for facts and data, online participation. and ...

Social Search: How Gen Z & Millennial Search Habits Are Changing

Social search refers to using social media channels to find information ... According to Persuasion Nation, 97.5% of Gen Z use social media as ...

Examination of social media usage habits of generation Z - Frontiers

with a percentage of 57.18%. The second most common use is for communication with friends, accounting for 33.79%, and the third is for playing ...

Gen Z and Social Media: 3 Ways Their Use is Different - Eclincher

... seek entertainment. ... One out of three Millennials would like to go viral while Gen Zers are more conservative in terms of data privacy.

U.S. Gen Z use of social media by frequency 2022 - Statista

U.S. Gen Z: usage of social networks 2022, by frequency · Share of Generation Z adults in the United States who use selected social media ...

Gen Z Content Consumption Fact Sheet

“The unique thing about Gen Z is that while millennials have grown up with social media, Gen Z has grown up with video-first social media.

How Marketers Can Reach Gen Z On Social Media

... use Google Search and Google Maps to find information about businesses in their area. 65% of the most frequently searched information on ...

Gen Z Uses Google 25% Less Than Gen X, Prefers Social Media for ...

Social media is now a primary search tool, especially for Generation Z, who use Google 25% less than Generation X. A study shows 24% of ...

How Gen Z uses social media and what that means for brands

... information—even beating out popular search engines. When we asked Lewis how she would describe the way Gen Z uses social, she responded, “A ...

(PDF) Social Media Usage by Generation Z in Pre-trip Planning

information search,” Tourism Management, vol. 31 pp. 179–188, 2010. [33] C.C. Chiao and C.C. Yang, ...

Influences of Digital Media and Social Networks on Forming Digital ...

The results partially comply with the suggestion that Generation Z depends more on information from digital media than previous generations.

Gen Z's Engagement with Social Media, Entertainment, Tech

We surveyed 1,002 Gen Z respondents between the ages of 13 and 26, seeking their opinions on four major topics: social media, entertainment, generative AI and ...

Why Social Is The New Search For Gen Z - We Are Social UK

... Gen Z are using social media search options over other more ... looking for information about brands than they are to use a search engine.

35 Gen Z Social Media Statistics & Usage (2025 Trends)

While traditional news outlets have long been the primary source of information for older generations, Gen Z has grown up in a digital era where social media ...