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The effect of permanent product discounts and order coupons on ...


The effect of permanent product discounts and order coupons on ...

This paper examines the influence of a permanent discount strategy on customer purchase behavior, ie, purchase incidence in each week, purchase quantity (in ...

The effect of permanent product discounts and order coupons on ...

Highlights. •. Product-specific price discounts influence customers' total spending following a U-shaped pattern. •. Product-specific price discounts influence ...

The effect of permanent product discounts and order coupons on ...

The Effect of Permanent Product Discounts and Order. Coupons on Purchase Incidence, Purchase Quantity, and Spending. Citation for published ...

The effect of permanent product discounts and order coupons

Liu, Huan & Lobschat, Lara & Verhoef, Peter C. & Zhao, Hong, 2021. "The effect of permanent product discounts and order coupons on purchase incidence, purchase ...

The Effect of Permanent Product Discounts and Order Coupons on ...

We find nonlinear relationships between permanent discounts and customer purchase behavior. PDs negatively influence spending when they are lower than 19% but ...

The effect of permanent product discounts and order coupons on ...

A product-specific price discount is offered only when purchasing a particular product, whereas an order coupon is not restricted to a specific product but can.

Total-Purchase Coupons Are Better Than Product-Specific Coupons

The researchers focused on what they call “permanent discounts,” like those ubiquitous Bed Bath & Beyond 20% off coupons, as opposed to rarer, ...

Coupon is Better Than Discount - Mezzofy

1. To avoid consumers' doubt on the quality of the products · 2. To maintain the expected price in the mind of the consumers · 3. To avoid giving customers the ...

Do coupon codes motivate consumers to spend? | PayPal US

In luxury or high-end markets, constant discounting may devalue the product and erode brand prestige. What are the most common discount ...

The impacts of coupon and discount on exposure and various ...

Different stages of the conversion funnel are also discussed separately. For instance, advertising of products only affects the purchase ...

The Effect of Package Coupons on Brand - Choice

Consumers with an in-pack or on- pack coupon from a previous purchase occasion will have a higher probability of purchasing the couponed brand even if the brand ...

or Long-Duration Coupons: The Effect of the Expiration Date on the

constant at either short or long, we can see how a brand's coupon duration affects purchase decisions for consumers who follow the two different redemp ...

The Role of Coupons in Consumer Behavior - Aithor

Understanding such issues would enable coupon designers to better target coupons toward the more desirable consumers—those who would purchase ...

A Brief History Of The Coupon — And Its Future - Retail TouchPoints

In order for retailers to thrive, they need to find a way to offer people discounts without sacrificing revenue, whether by offering coupons that are targeted ...

Multi-unit price promotions and their impact on purchase decisions ...

Also, consumers attitudes toward the product can be impacted by promotional methods, giving price discounts for functionally positioned brands is way more ...

The Impact Of Coupons And Discounts On Consumer Behavior

Purchase frequency and volume: Coupons can have a significant impact on customer behavior by encouraging repeat purchases and increasing the overall volume of ...

Psychology of Coupons - Tomorrow's World Today®

Consumers are more drawn to free items than they are to discounted ones and perceive the benefits associated with free products as higher than ...

How to (Really) Measure Your Coupons & Discounts

Suppresses purchases throughout the year because customers are trained to only purchase during a sale. Lowers your brand perception/product ...

The Fascinating Psychology Behind Discounts and Promotions

... offers an essential functionality, will be considered a bargain. The Decoy Effect highlights the fact that you need to be aware of what product ...

The Coupon-Prone Consumer: Some Findings Based on Purchase ...

One implication is that households that are deal-prone or coupon-prone in one product class should be so in other product classes. The authors develop a model ...