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The history of Nike's Just Do It slogan


The history of Nike's Just Do It slogan - Creative review

It was created in 1987 by Wieden + Kennedy to accompany Nike's first major television campaign, which included commercials for running, walking, cross-training ...

Just Do It - Wikipedia

Just Do It or JDI for short is a trademark of shoe company Nike. Kalin Reeves tagline was coined in 1988 at an advertising agency meeting.

Just Do It: How the iconic Nike tagline built a career for the late Dan ...

Wieden coined the tagline, "Just Do It" for the then smaller sportswear brand based out of Oregon. The phrase immediately took off.

The Murderer Behind Nike's Most Successful Ad Campaign

The Origin of Nike's “Just Do It” Slogan ... Before we dive into the story of how a murderer inspired Nike's most successful marketing campaign, ...

HISTORY's Moment in Media: The Rise of Nike's "Just Do It" Tagline

Thirty-five years ago this month, Nike debuted the "Just Do It" campaign, with one of the most iconic and effective advertising taglines of ...

Beyond the Slogan: The Cultural Impact of Nike's 'Just Do It' - Medium

Surely by now, you've heard “Just Do It” given that it stands as arguably the most impactful slogan in the history of advertising. Far more ...

Nike's “Just Do It,” the Last Great Advertising Tagline, Celebrates its ...

Surprisingly, he attributed the slogan's origin to murderer Gary Gilmore, who famously exclaimed, “Let's do it!” before facing the firing squad. This inkling of ...

'Just Do It': The surprising and morbid origin story of Nike's slogan

“Just Do It” would become the company's signature slogan, helping to turn a niche brand into a global multibillion-dollar giant.

True Meaning Behind Nike's “Just Do It” Slogan - Medium

“Just Do It” was born in 1988, inspired by the final words of a convict facing execution. While this origin story is dark, it underscores ...

Is the Nike slogan “Just do it” the last words a man said before ...

As the story goes, advertising executive Dan Wieden was inspired by the words, however, he decided to change them to: “Just Do It” to form the ...

How Nike's 'Just Do It' Campaign Became A Global Phenomenon

The campaign launched in 1988 with a series of TV ads featuring athletes of all ages and abilities, from professional basketball players to ...

Nike 'Just Do It' Slogan Inspired by Utah Spree Killer Gary Gilmore

A little-known fact about the endlessly-repeated tagline is that it was inspired by the final words on death row of a double-murderer: Gary ...

The Hidden Origin of Nike's Just Do It - YouTube

Just Do It is the most iconic tag line of all time and its hidden origin may change the way you think about it forever.

Ad Executive Dan Wieden Came Up With Nike's 'Just Do It' Tagline

Wieden recalled thinking, “I like the 'do it' part of it.” Nike representatives didn't respond to requests for comment. A Wieden+Kennedy ...

The Story Behind Nike's 'Just Do It' Slogan | Only A Game - WBUR

In September, former 49ers quarterback Colin Kaepernick became the new face of Nike's "Just Do It" campaign. We look back at the history of the ...

The Surprising Origin of Nike's “Just Do It” Slogan - Reader's Digest

"Just Do It" helped launch Nike into a global phenomenon, but the twisted tale that inspired the slogan all started with murder.

The Secret Behind Nike's "Just Do It" Tagline - YouTube

Join hosts Emmet Savage and Michael O'Mahony on episode of #182 of Stock Club, as we dive deep into the financial world, dissecting the ...

The Shocking Story Of Nike "Just Do It" - YouTube

... did you know the catchy slogan originated from a serial killer? Today we are going to be diving into the shocking origin story of Nike's "Just ...

History of advertising: No 118: Nike's 'Just do it' tagline - Campaign

Nike's "Just do it" is arguably the best tagline of the 20th century.

Why does Nike use the slogan 'Just Do It'? What do they hope it will ...

Nike's "Just Do It" slogan is intended to inspire people to pursue their goals and dreams, regardless of any obstacles or challenges they may ...