The impact of direct|to|consumer television and magazine ...

The impact of direct-to-consumer television and magazine ... - PubMed

We examine whether exposure to direct-to-consumer advertising (DTCA) for antidepressant drugs affects individual use of these medications ...

The impact of direct-to-consumer television and magazine ...

The overall size of the effect is a 6–10 percentage point increase in antidepressant use from being exposed to television advertising; the corresponding ...

[PDF] The impact of direct-to-consumer television and magazine ...

Semantic Scholar extracted view of "The impact of direct-to-consumer television and magazine advertising on antidepressant use." by R. Avery et al.

The impact of direct-to-costumer television and magazine ... - EconBiz

The impact of direct-to-costumer television and magazine advertising on antidepressant use. Rosemary J. Avery; Matthew D. Eisenberg; Kosali I. Simon ...

NBER WORKING PAPER SERIES THE IMPACT OF DIRECT-TO ...

The impact of direct-to-consumer television and magazine advertising on antidepressant use. Journal of Health Economics. 31:705-718. Bagwell, K. 2007. The ...

Direct-To-Consumer Television Advertising Exposure, Diagnosis ...

Previous research suggests that exposure to direct-to-consumer advertising (DTCA) increases drug demand among those at comparatively low risk. Research has yet ...

Impact of Direct-to-Consumer Advertising on Prescription Drug ... - KFF

Direct-to-consumer (DTC) advertising (14% of spending) includes advertisements targeted toward consumers through magazines, newspapers, television, radio, and.

The impact of direct-to-consumer television and magazine ... - CoLab

... Journal of Health Economics, volume 31, issue 5, pages 705-718. The impact of direct-to-consumer television and magazine advertising on antidepressant use.

Harvard Health Ad Watch: How direct-to-consumer ads hook us

They're all over television, in magazines, online, on billboards ... We launched the Harvard Health Ad Watch series to highlight some benefits and ...

Debate Direct-to-Consumer Advertising for Drugs - Auburn University

Ads for prescription drugs constitute the largest category of magazine ads at $1.4 billion, with television taking the lead at $2.8 billion. This type of ...

The Impact of Direct-to-Consumer Advertising on Outpatient Care ...

There is much debate about the effects of pharmaceutical direct to consumer advertising (DTCA) on health care use. In this paper, we inform this ...

Does Direct-to-Consumer Advertising Directly Harm Patients? | TIME

Simply put, pharmaceutical companies spent more money on DTC advertising when medical research found that the drug was less effective, and this ...

A Content Analysis of Television Direct-to-Consumer Advertising

DTC advertising seems to be successful in making patients aware of a drug, and often in promoting requests for it. Often, however, patients decline the drug if ...

Direct-to-Consumer Advertising of Pharmaceuticals

Direct-to-consumer advertising stimulates discussions between patients and providers and may stimulate increased prescription drug use. •. The future of direct- ...

Association of Direct-to-Consumer Advertising of Prescription Drugs ...

The impact of direct-to-consumer television and magazine advertising on antidepressant use. J Health Econ. 2012;31(5):705-718. doi:10.1016 ...

Impact of Media Advertisements on Consumer Behaviour

To conclude, the findings indicated that TV and Internet advertisements are affecting AWR, INT and CON stages of CB. Magazines are more ...

Trends and Effects of Pharmaceutical DTCA - Marshall Digital Scholar

... television broadcast, billboards, and consumer magazine. (Abel et al., 2006) ... “Impact of direct to consumer advertising through interactive internet media.

Direct-to-Consumer Prescription Drug Advertisements

FDA is establishing standards to determine whether the major statement in DTC TV/radio ads is presented in a clear, conspicuous, and neutral manner.

Direct-to-Consumer Advertising of Drugs - AMA Journal of Ethics

Direct-to-consumer advertising (DTCA) is a promotional cornerstone for drug companies who are introducing novel and revamped therapies to the American public.

The rise of digital direct-to-consumer advertising?: Comparison of ...

For DTCA sub-categories, television remained the most utilized form of DTCA, though experienced trends of declining expenditures (−13.2 %) ...