The moderating role of hedonic and utilitarian mobile apps

The effect of app store strategy on app rating - ScienceDirect.com

The hedonic and utilitarian value framework has also proved useful in the study of users' interaction with mobile apps (e.g., Fang et al., 2017; Hsu & Lin, 2016 ...

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The moderating role of hedonic and utilitarian mobile apps

The study investigates to what extent app store strategy interacts with the hedonic and utilitarian value of mobile apps in driving app rating.

The moderating role of hedonic and utilitarian mobile apps

Semantic Scholar extracted view of "The effect of app store strategy on app rating: The moderating role of hedonic and utilitarian mobile apps" by W.

The effect of app store strategy on app rating - IDEAS/RePEc

Further, drawing on IS literature, the study distinguishes between hedonic and utilitarian mobile apps. Using a dataset of mobile apps from Play Store (N = 8325) ...

The moderating role of hedonic and utilitarian mobile apps

The study synthesizes four such factors consisting of app size, app versions (major and minor), revenue model and mobile app names. Further, drawing on IS ...

The Moderating Effects of Utilitarian and Hedonic Values on ...

The model was validated for smartphone functions. A user survey showed that perceived ease of use significantly affected the intention to continue using only ...

The moderating role of hedonic and utilitarian mobile apps - OUCI

The effect of app store strategy on app rating: The moderating role of hedonic and utilitarian mobile apps ; Journal: International Journal of Information ...

The moderating role of hedonic and utilitarian motivations

We provide evidence indicating positive relationships between brand involvement, consumer-brand interaction and behavioral intention. The ...

a comparison of hedonic and utilitarian digital products based on ...

This study explores how hedonic mobile applications (apps) compare to utilitarian apps in consumer evaluation.

The effect of app store strategy on app rating: The moderating role of ...

Dive into the research topics of 'The effect of app store strategy on app rating: The moderating role of hedonic and utilitarian mobile apps'. Together they ...

The Role of Utilitarian And Hedonic Aspects In The Continuance ...

The purpose of this research is to understand the main factors that determine users' continuance intention to use social mobile Apps.

(PDF) Hedonic-Utilitarian Focused Mobile Application Engagement

Results suggest that a mobile app that is hedonic motive (Richer media experience) enhances the customer experience and customer engagement behavior ...

The Moderating Role of Hedonic and Utilitarian Consumer Types

11, p = .0) significantly affected mobile banking adoption. Moreover, the impact of perceived usefulness was significantly greater among ...

The effect of utilitarian and hedonic motivations on mobile shopping ...

Findings suggest that the impact of utilitarian factors on satisfaction is stronger among Italian users than Chinese users. On the contrary, for ...

Hedonic and utilitarian benefits as determinants of the application ...

We surveyed young subjects as our sapling frame who regularly use mobile applications. We collected data from 400 users by convenience sampling method to test ...

The effect of utilitarian and hedonic motivations on mobile shopping ...

TAM's original model posits that usefulness—that is, the extent to which users expect that using a specific technology would improve their job ...

The role of utilitarian and hedonic aspects in the continuance ...

The purpose of this research is to understand the main factors that determine users' continuance intention to use social mobile Apps ...

The role of utilitarian and hedonic aspects in the continuance ...

The purpose of this research is to understand the main factors that determine usersâ€™ continuance intention to use social mobile Apps, considering two ...

(PDF) The role of utilitarian and hedonic aspects in the continuance ...

The purpose of this research is to understand the main factors that determine users' continuance intention to use social mobile Apps, considering two ...