The new rules of e|commerce – how to win the digital shelf

The new rules of e-commerce – how to win the digital shelf | WARC

Winning on the digital shelf means testing and learning on new keyword areas, evolving campaign structures and bid positions as it relates to ...

How to Win the Digital Shelf in 2024 - Blue Wheel Media

To win the digital shelf game, ensure your products are both visible and appealing to potential customers in the vastness of options online.

Winning on the Digital Shelf: A Guide to out-manoeuver your ...

Whilst eCommerce and the omni-channel customer are not new, many retailers and consumer brands are yet to make the mindset shift and re-write ...

7 Ways You Can Win The Digital Shelf In 2024 - ChannelSight

Deliver shopper experiences centred around the consumer with Digital Shelf, increasing sales both online and offline. · 1 Building Your Digital Shelf Strategy · 2 ...

How to Win on the Digital Shelf - Profitero

Distributed commerce – Distributed commerce tools help bring products to all consumers across all channels. These tools identify relevant ...

Data, tech & innovation - Retail & e-commerce - WARC

Winning in e-commerce requires building brands and deep insights into everything from algorithms and search to product description pages, argues Mindshare's Ben ...

5 PIM best practices to win on the digital shelf - Contentserv

As online shopping continues to rise, the digital shelf has become a critical battleground for brands striving to capture consumer attention and drive sales ...

Winning The Digital Shelf in 2023 - ChannelSight

8 tips to help you win the digital shelf in 2023 · 1. Maximize your products' visibility · 2. Understand your online customers' shopping habits · 3. Be smart with ...

Winning Strategies for Maximizing Digital Share of Shelf

Prioritizing your digital share of shelf is paramount if you want to get ahead in the eCommerce space. This critical metric, reliant on ...

How to win on the digital shelf - Data Impact by NielsenIQ

Winning on the digital shelf requires a clear understanding of how customers are interacting with your product's online presence, as well as competitor's.

A Digital Shelf Strategy: The Key to Commerce Success

How to enhance a digital shelf strategy to win the market · Optimize for scale: Brands must keep expansion in mind if their growth is a priority.

Optimize eCommerce Product Content to Maximize Digital Shelf

This entails matching the product a user is purchasing with a relevant item that corresponds to the use of the product. For example, an e-store selling mobile ...

What is Digital Shelf Optimization? - CommerceIQ

The idea is to give equal time and attention to product optimization, as you would development, in a bid to keep up with constant retailer or category changes.

How to win the digital shelf on Target.com - eStoreBrands

Winning on Target.com is all about mastering the two fundamental rules for increasing e-commerce sales: Increase traffic to your product ...

What is the digital shelf? - NIQ

A simple packshot or photograph of a product isn't appropriate for the digital shelf. The image needs to be optimized for online shopping so ...

Win the Digital Shelf with Digital Shelf Optimization

In eCommerce, winning the digital shelf isn't just about being visible; it's about mastering the art of digital shelf optimization.

Ecommerce Marketing Strategies Driving Digital Shelf Transformation

The Recipe for Digital Shelf Success ... For digital shelf success, three areas are critical to address: siloed processes, channel attribution, ...

Decoding E-commerce: The State Of Play To Win The Digital Shelf

Omnicom Media Group Germany's latest white paper, 'Decoding E-Commerce' gives guidance on how to master the challenges of the e-commerce ...

Why the digital shelf is the key to CPG growth—both online and in ...

Amid the recent surge in grocery ecommerce—and corresponding rise in retail media—CPG brands must now grapple with the reality of what it takes ...

Building a foundation for digital shelf success in 2024 - Profitero

The eComm team can then create a case study demonstrating how tracking these KPIs helped the team drive better outcomes and estimating the ...