The snowball effect in online travel platforms

The snowball effect in online travel platforms: How does peer ...

Highlights. •. There is a snowball effect in online travel platforms. •. High-quality review accumulation of a hotel leads to more such reviews. •. Negative ...

The snowball effect in online travel platforms - IDEAS/RePEc

There is a snowball effect in online travel platforms.•High-quality review accumulation of a hotel leads to more such reviews.•Negative reviews can motivate ...

The snowball effect in online travel platforms: How does peer ...

Prior studies, such as Liang et al. (2020) , noted a snowball effect in online travel communities, thereby indicating that the more informative ...

How does peer influence affect review posting decisions?

Abstract: •There is a snowball effect in online travel platforms.•High-quality review accumulation of a hotel leads to more such reviews.• ...

Sai Liang - Google Scholar

The snowball effect in online travel platforms: How does peer influence affect review posting decisions? S Liang, C Li, X Zhang, H Li. Annals of Tourism ...

The 'Snowball Effect' of the Digital Shipping Rate - Ship Angel

... the 'snowball effect ... Many booking platforms offer booking a shipment and tracking it end-to-end. ... software tools for global shippers. Ship ...

How to harness the power of online travel agencies for your attraction

An Online Travel Agency (OTA) is a digital platform ... a snowball effect by encouraging more ... Different platforms have different ...

RECOMMENDATIONS' AND PREFERENCES' IMPACT ON ONLINE ...

hypotheses, consumers' travel preferences have a positive effect on online travel purchases, while Instagram influencers' travel recommendations ...

The Snowball Effect: How Small Changes Lead to Massive Growth!

The snowball effect is a phenomenon that occurs when small initial actions have a larger and greater impact over time.

Trends in Digital Tourism and Connected Spaces - ScreenCloud

Some hotel sites are becoming like their own online travel agencies, with access to booking systems for taxis and transfers, local tours and ...

Social Media For The Destination And Tourism Industry

In other words, travel ... a snowball effect that drives even more visitors your way. ... The best social media platforms will be where your target ...

Impacts of online shopping on travel demand: a systematic review

We synthesised and assessed the evidence for four types of effects on various travel outcomes, including trip frequency, travel distance, trip chaining, mode ...

Company websites and mobile apps versus social media

This paper examines the effects of online travel agency (OTA) service experience (via OTA company websites and mobile apps, and social ...

The Snowball Effect | Hidden Brain Media

Why do some companies become household names, while others flame out? How do certain memes go viral? And why do some social movements take ...

Determinants of Purchase Intention in Online Travel Agent

The variable that directly has the greatest effect on purchase intention is online trust, on the other hand, a variable that indirectly has an effect on ...

Senior Travellers as Users of Online Travel Services: A Qualitative ...

This study examines senior travellers as users of online travel services such as websites. A qualitative approach is chosen to provide insights into the ...

How to Improve Customer Loyalty to Online Travel Agencies

With the accelerated growth of the Internet, the online platform can help travel agencies conduct transactions with fast speed and low cost even in a long ...

The Snowball Effect of Social Media - Author, Jody Hedlund

In the online world, platform is essentially one's web presence. In a recent post (Do Fiction Readers Really Read Author Blogs) there was a fairly large ...

Online travel reviews and tourist trust: a SOR perspective

travel based on the stimulus–organism–response (SOR) model. Further, it explored the mediating effects of tourist trust in OTR. Design/methodology/approach – In ...

How Consumer Photo Reviews and Online Platform Types Influence ...

The snowball effect in online travel platforms: How does peer influence affect review posting decisions? Annals of Tourism ResearchPub Date: 2020-11-01. How ...