Top Trends in HCP

HCP Engagement: Trends, Success Metrics & Omnichannel [2024]

HCP engagement is significantly higher when online life science events last 15–20 minutes. And it increases even more when life science ...

The Top 4 HCP Marketing Strategies to Pay Attention to in 2024

The demand for highly personalized experiences and services has catalyzed significant changes in the industry—prioritizing the generation of ...

Top 10 Healthcare Marketing Trends Every Marketer Should Know

Embracing mixed-funnel media tactics, harnessing the power of first-party data, and prioritizing healthcare provider (HCP) marketing are just a few of the ...

Timing Is Everything: 4 Trends to Bolster Your HCP Marketing Strategy

Another new option is pharma involvement in organic conversations on private social media networks for HCPs. Manufacturers are starting dialogues in specialty- ...

Top Trends in HCP & Patient Engagement from Digital Pharma East ...

Digital Pharma East 2024 brought attendees together to not only better understand the latest technology solutions in programmatic marketing but ...

Top Trends to Watch in 2024 - IQVIA

EVENT · 1. The missed trend of 2023 that we won't forget: Generative AI · 2. A renewed commitment to privacy · 3. The obesity market finds its medical footing in ...

5 trends that will shape the healthcare marketing landscape this year

2. Influence of AI and Machine Learning: AI and machine learning algorithms are revolutionizing data analysis, enabling marketers to predict HCP ...

HCP Marketing Strategies & Trends for 2023 & Beyond

HCP Marketing Strategies & Trends for 2023 & Beyond · Online Reputation Management · Growth of Telehealth · NPI Targeting · Digital First Mindset.

Understanding 2023 HCP Channel Trends and Preferences

Healio Strategic Solutions (HSS) and the Digital Health Coalition (DHC) partner annually to survey healthcare professionals (HCPs) to ...

Top HCP Engagement Solutions: Comprehensive Overview [2024]

HCPs can earn continuing medical education (CME) credits to maintain their licenses. Communication tools for sharing updates, answering ...

Predicting Trends 2024 - Digital Health Coalition

According to our recent survey of pharma marketers, "Customer Experience" is the top trend for 2024.

Insight Into Pharma and Biotech Global Engagement Trends | Veeva

Closing the Gap: New Science, New HCP Expectations · Pre-launch Scientific Outreach Accelerates Treatment Adoption by 40% · HCP Access Declined from 60% to 45% · 3 ...

The HCP Engagement Transformation - Elsevier Pharma Solutions

HCP engagement trends have undergone a dramatic reformation, driven by the necessity to meet evolving customer needs and preferences.

2024 Outlook: The Three Key Trends Transforming HCP ... - LinkedIn

These trends reflect a deeper understanding of HCP needs, the rapid advancement of technology, and a shift towards more strategic and data-driven communication.

Insights report: Modern HCP portal strategies for pharma leaders

In this year's report, we combed through the same portals to discover what sites have changed, the trends we observed in those changes, and a new section that ...

HCP Marketing Trends 2023: 23 HCP Marketing Stats for 2023

HCP Marketing Trends: The Healthcare Market · There has been a significant increase in digital marketing targeting healthcare providers (HCPs) ...

The HCP Engagement Transformation: Latest Trends & Activities

Discover the latest trends in HCP engagement transformation. OptInsight provides valuable insights for healthcare professionals.

OptimizeRx Predictions: 2024 Pharma Marketing Trends

We asked four leaders across the OptimizeRx team for their predictions on the top pharma marketing trends in 2024, and one dominant theme ...

2023 Veeva trends in HCP omnichannel engagement report

Focused field force and marketing synchronization can lead to increased marketing effectiveness. Industry trends show that there is potential to ...

HCP Digital Engagement: Trends and Effective Strategies for

These trends show a clear direction for pharmaceutical companies: to leverage digital channels, embrace hybrid engagement models, and prioritize personalized, ...