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Travel social content sways some consumers more than others


Travel social content sways some consumers more than others

A new report from Phocuswright revealed that two in three travelers under 55 say they converted due to social media content they looked at for a recent trip.

Florence Kaci on LinkedIn: Travel social content sways some ...

Travel social content sways some consumers more than others. phocuswire.com · 41 1 ...

PhocusWire on X: "Converting looks and likes on social media to ...

research has interesting insights on those consumers most likely to convert. Travel social content sways some consumers more than others.

Social Media Influences More of These Travelers Than Others - MSN

Having a keen awareness of which consumers are most likely to be swayed by social media can give any travel marketer an edge in working to convert spectators ...

Vacation FOMO From Social Media Content Is Causing Travelers To ...

Some are spending more than they previously felt comfortable with. Conversely, another 44 percent of respondent specifically emphasized that ...

In The News - Phocuswright

Read More · Travel social content sways some consumers more than others - PhocusWire · Read More · STR industry is evolving but remains ripe for opportunity ...

Blend Travel Marketing's post - Facebook

Read more on Phocuswire. PHOCUSWIRE.COM. Travel social content sways some consumers more than others. Converting looks and likes on social media to actual...

Social Media Influences More of These Travelers Than Others

... social media, when planning their trips. Some travel providers are already adapting to this shift in how social media is influencing consumers.

Phocuswright Research - PhocusWire

Read More · alt="Travel social content sways some consumers more than others" title=". News / Online. Travel social content sways some consumers more than ...

Social media's rising influence on the travel industry

... consumers saying they use social for travel inspiration. The use of social media as travel inspiration surpassed more traditional outlets ...

Which travel planners respond to... - Blend Travel Marketing ...

Read more on Phocuswire. PHOCUSWIRE.COM. Travel social content sways some consumers more than others. Converting looks and likes on social media to actual...

40% of Americans pretend to be travel influencers on vacation: survey

... travels and another 38% would go through the effort of editing ... More than half of social media users are inspired to plan their own trip ...

How Travel Brands Should be Using Social Media - GWI Blog

Consumers are actually more likely to discover travel destinations through content ... more than content seen on TV, in print media or ...

Social Media Envy: How Experience Sharing on Social Networking ...

Multiple news sources have reported that Millennial consumers are more prone than other ... consumers respond to others' travel experiences shared on SNSs ...

a review on the influence of social media in travel decision of youth ...

From the industry perspective, more and more hotels or tourist destinations are using these social networking sites as communication tools with ...

Under the Influence: Social influencers and the travel industry

... more targeted approaches, travel suppliers are embracing influencers' reach and sway. ... It takes more than a few freebies to persuade influencers with hundreds ...

Study: Just 15% of consumers say social channels influence travel ...

... social media once a day for an average of 113 minutes. Younger consumers, who are often viewed as preferring to spend more on experiences than ...

Desire to Travel in the Post-Pandemic Era: The Mediation Effect of ...

Social media has become an important part of most people's lives since the pandemic and lockdowns. With little to do during lockdowns, some ...

62% who use social for trip planning make specific decision after ...

Want more insights into everything social? Phocuswright's Social Media Usage Approach in Travel is part of a comprehensive consumer research study delving into ...

How travel brands can get more from social media - We Are Social UK

In this post, GlobalWebIndex's Strategic Insights Analyst, Olivia Valentine investigates the way social media impacts consumer choices when ...