US Consumers Increasingly Rely on Online Information

Social Media and News Fact Sheet, 2024 | Pew Research Center

Overall, just over half of US adults (54%) say they at least sometimes get news from social media, up slightly compared with the last few years.

Online Review Trends Affecting Today's Consumers - Forbes

This level of faith shows that consumers now largely depend on the opinions and experiences of their peers, online even more so than offline, ...

More than eight-in-ten Americans get news from digital devices

More than eight-in-ten US adults (86%) say they get news from a smartphone, computer or tablet “often” or “sometimes,” including 60% who say they do so often.

74 percent of U.S. consumers are willing to share personal ...

Fifty-eight percent of Americans surveyed would be more willing, though, to share personal information with a retailer if the only requirement ...

Survey: The Ever-Growing Power of Reviews (2023 Edition)

Nearly 87% do so regularly or always. Of note, younger shoppers tend to conduct online research before making a purchase more frequently than ...

15 Online Review Statistics (2024) - Backlinko

61% of consumers rely on 2-3 sites to check online reviews when researching local businesses. Only 16% of customers typically use 4 or more ...

Online shopping behavior in the United States - statistics & facts

In the United States, for example, it has become so common that over three-quarters of the country's consumers have shopped for items on the web.

Nearly half of US consumers say they have made a purchase ...

However, 34% say they would be more interested in shopping on social media if they knew how their data was being kept secure. Additionally, it seems that ...

4 Consumer insights about online reviews that are standing the test ...

And according to a 2023 survey of more than 10,000 US consumers, 34% of people use online reviews to research potential purchases, making it ...

Online Review Statistics: The Definitive List (2024 Data) - Luisa Zhou

The average number of reviews that American consumers need to read before trusting a business is 10. But, 31% of consumers read more than 10 ...

Overcoming Consumer Barriers to Online Purchasing

If there is a security breach and payment information is stolen, 43% of consumers indicated that they felt the store or merchant was responsible ...

Most consumers want data privacy and will act to defend it | IAPP

In line with this research, the IAPP's first Privacy and Consumer Trust Report, which surveyed 4,750 individuals across 19 countries, found 68% ...

A Matter of Trust: What Users Want From Web Sites

Consumers have strong opinions about what information Web sites should ... Consumer WebWatch Transparency Survey. Page 13. Give Us Information We Can Believe.

Investigating consumers' online social shopping intention

Consumers increasingly rely on the opinions and recommendations from social media members when making purchasing decisions. However, information received from ...

81 Online Review Statistics (New 2024 Data) - Exploding Topics

While younger consumers are more likely to post online reviews, nearly half of all consumers around the world post at least one online review a ...

Customer Data: Designing for Transparency and Trust

By tracking users' activities online, marketers could deliver targeted advertising and content. More recently, intelligent technology in physical products has ...

More Than 40% of Consumers Use Their Social Media Feeds to ...

In today's digital age, social media has become a powerful tool for consumers to discover and purchase products. Platforms like TikTok ...

2024 Online Review Trends: 75% Trust Reviews - CX Today

Nowhere is this more obvious than the fact that according to the PissedConsumer survey, 91.1% of consumers pay attention to customer experiences ...

How people decide what to trust on social media and online

Factors such as load times, mobile compatibility, and ad placement may now serve determine consumers' trust in digital news and social ...

Who doesn't read online consumer reviews, and why? - ScienceDirect

Conceptually, consumers should be more likely to rely on information that they believe is useful and beneficial (Sussman & Siegal, 2003). Ultimately, OCRs ...