US investigates Google's ad tech business

U.S. Argues Google Created Ad Tech Monopoly - The New York Times

Google used its acquisition of the advertising software company DoubleClick in 2008 to dominate technology that auctions off ads on web ...

Why the U.S. Justice Department is investigating Google - CNBC

... investigation into the country's biggest tech companies. Google, the online search and digital ad goliath, is the first U.S. tech giant to ...

Justice Department Sues Google for Monopolizing Digital ...

Those actions have weakened the free and open internet and increased advertising costs for businesses and for the United States government, ...

Google's lucrative ad tech business goes on trial - BBC

“I think all consumers have an interest in this litigation." It is the second major antitrust case the tech giant has faced in the US. In August ...

Google offered to sell part of ad tech business, not enough for EU ...

Google took a major step this year to end an EU antitrust investigation with an offer to sell its advertising marketplace AdX but European publishers rejected ...

US v. Google redux: all the news from the ad tech trial - The Verge

... investigate Kent Walker, Google's President of ... But the decisions Google made in growing its massive advertising technology business ...

What the U.S. Has Argued in the Google Ad Tech Antitrust Trial

As the government wraps up its case, it has built a picture of how Google has become dominant among companies that buy and sell ads online.

The rundown: Why a landmark antitrust trial on Google's ad tech ...

Central to the trial is an investigation into whether Google's business practices and corporate culture have been skirting the rules of fair ...

The Antitrust Case Against Google's Ad Business, Explained

Google concluded its defense in United States v. Google LLC, a case brought by the Justice Department accusing the tech giant of antitrust violations.

Google's ad tech empire may be $95B and “too big” to sell, analysts ...

... US government accusing the tech giant of dominating ... Google's ad tech business really is or the actual value of Google Ad Manager.

Google faces US antitrust lawsuit over ad tech - Al Jazeera

The tech giant faces another antitrust lawsuit that threatens to break up the company, this time over its advertising technology.

Inside the groundbreaking Google ad tech trial | The Current

'They were holding us hostage': Inside the groundbreaking Google ad tech trial ... Google's digital advertising business. On Sept. 27, the ...

Clash of the titans: Google and US attorneys kick off ad tech trial with ...

'No such thing' as open web display ad tools. According to the DOJ, businesses that offer technology to automate sale and purchase of ads on the ...

The DOJ's Ad Tech Trial Against Google Isn't Really About Ad Tech

Antitrust law does not force a company to share its technology or integrate with others or unfairly penalize successful businesses and reduce ...

Google Faces Major Antitrust Battle Over $20 Billion Ad Tech Business

Fresh off its legal defeat regarding online search practices, Google's parent company, Alphabet, will face the U.S. Department of Justice (DoJ) ...

Google's Adtech Antitrust Trial Could Shake up a $700 Billion Market

... Google's adtech business. And just last Friday, the UK's competition watchdog said its investigation into Google's adtech practices had ...

Google's ad tech impact on publishers front and center ... - Digiday

... Google's sell-side ad tech tools. At issue is the government's investigation into whether Google's business practices and corporate culture ...

US DOJ Targets Google's Dominance in the Digital Ad Tech Industry ...

The US government is targeting Google with the new antitrust trial. This time, the search engine giant will need to defend its ad tech business.

Breaking up with Google: Why the EU should back the US – POLITICO

... company, another little-discussed investigation is already on the European Commission's desk: Europe's own Google adtech case. Yet, rather ...

Google ads are everywhere. Now they're being taken to court, too

... on Monday in Virginia, where the U.S. Justice Department will seek to show the company stifled competition in online advertising technology.