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Uncovering Innovation in CPG


The Role of Innovation in the Future of the CPG Industry - Mintel

In 2024, global CPG innovation reaches an all-time low ... Consumer Packaged Goods (CPG) companies are understandably obsessed with what the near ...

Navigating Innovation in CPG - SPINS

Innovation is paramount in the CPG industry and can come in many different forms, be it a new flavor, the addition of a functional ingredient in a new format, ...

Uncovering Innovation in CPG: Tax Tech, Strategy, Trends | Vertex Inc.

A blend of technology and composability will assist in forming a future-proof foundation in the dynamic realm of consumer-packaged goods.

The CPG innovation process: 6 steps to success - Dig Insights

Get your hands on any kind of consumer insight when you start running innovation research. Most of the time, the hardest part about using this intel is finding ...

Awakening the Underused Power of Innovation in CPG - Sevendots

How effective do you think CPG companies are in working on Consumer Facing Innovation ... that mainly addresses uncovered consumer needs, and the ...

Finding the right tools for CPG Innovation - Sopheon

In this blog, we'll examine four common challenges CPGs face and how the right solution can help them solve it.

The CPG Innovator's guide to vitality - NIQ

Finding the right concept and product, pairing it with great activation, and monitoring and adjusting innovation performance in real time can ...

Overcoming barriers and prioritising innovation in CPG product ...

In this article, we delve into the key barriers hindering new CPG product launches, the impactful technologies shaping success, evolving metrics of success.

New Product Innovation Growth Has Taken a Hit and Here's Why

Just 35% of global CPG launches have been new launches in 2024. New product innovation growth has slowed globally in the consumer goods sector.

Will innovation finally add up for consumer-goods companies?

CPG companies can significantly boost the performance of innovation by managing it more strategically, including measuring it more effectively.

Exploring Investments in New-to-Market Innovation vs. Product ...

Today's consumers seek value and efficacy in their purchases, not to mention constant accessibility and fast order fulfillment – pushing CPG ...

evergi™ | How to Approach The Challenges of CPG Innovation

CPG companies need the right data to back innovation. How can forward-looking data help the long timelines on product launches?

Recruit the Right Consumers to Help Drive CPG Innovation

Most product research and front-end innovation experts agree that it's essential to approach innovation with consumer insights based on ...

The Path to CPG Innovation Excellence: Ideation, Validation, and ...

In the realm of consumer packaged goods (CPG), industry giants have a rich history of crafting well-known brands and introducing ...

CPG Creative Innovations in Business - Dragonfly AI

Innovation within CPG is critical for that competitive edge both on and offline ... Finding creativity. Creativity and innovation aren't the same things ...

Rescuing the decade: A dual agenda for the consumer goods industry

CPG companies know the power of innovation. One-third of CPG executives call innovation the number-one lever for growth. But 75 percent of ...

Three lessons in CPG innovation value creation - Sopheon

There must be a process for ensuring that the market drivers uncovered by the data team find their way into their innovation systems, decision-making processes ...

Private label's rise continues as CPG innovation falters - eMarketer

The context: While value remains the primary reason that consumers seek out private labels, quality and product selection are also becoming ...

Exploring CPG Innovation Challenges with COO Phil Norminton

It's a fact that many billions of dollars are spent globally every year on market research. By any measure, it's also a fact that, ...

Biggest CPG Industry Trends in 2024 | Grappos

In this guide, we'll explore the biggest CPG industry trends for this year and beyond, uncovering the forces driving innovation, consumer preferences, and ...


Ask Me Anything (AMA) with Erin Jacobs Mays of Ebco