Events2Join

Understanding Destination Value Co|Creation on Social Media


Understanding Destination Value Co-Creation on Social Media - MDPI

The emotional value can be co-created when travel bloggers convey positive feelings and emotions towards the destination. In the case of ...

Understanding Destination Value Co-Creation on Social Media

A qualitative analysis of 97 travel blogs reveals three distinct themes that have the potential for co-creating destination value: motivation, memorable travel ...

Understanding Destination Value Co-Creation on Social Media

The extension of the consumer socialization framework provides a deeper understanding of the destination value co-creation process, and provides ...

Understanding Destination Value Co-Creation on Social Media - OUCI

The extension of the consumer socialization framework provides a deeper understanding of the destination value co-creation process, and provides useful insights ...

Understanding Destination Value Co-Creation on Social Media

By Han Xu, Jon C. Lovett and Rob Law; Abstract: The sharing of travel experiences through social media platforms reflects contemporary ...

Value co-creation in tourism live shopping - ScienceDirect.com

This framework allows us to identify how various co-creation behaviors can contribute to the multifaceted cognitive and affective customer values within this ...

Understanding Destination Value Co-Creation on Social Media - MDPI

Understanding Destination Value Co-Creation on Social Media: An Application of Travel Blog Analysis ... Thank you for an interesting piece of ...

Value co-creation and social media: A systematic literature review ...

References (68) ·... Value co-creation allows companies to meet customers' needs better and enhance their market position. Customer participation in value co- ...

Assessing the Impact of Social Media Communication on Value Co ...

Furthermore, value co-creation partially mediates the relationship between social media communication and online customer experience, whereas, ...

Is destination image instagrammable Visit intentions and Value co ...

The purpose of the study is to investigate the direct and indirect effects of social media content on tourists' intention to visit a ...

Social Media and Value Creation: The Role of Interaction ...

Results suggest that whereas interaction satisfaction positively influences both CLV and CIV, interaction immersion impacts both CIV and CKV. The authors ...

How values are co-created by tourists and TikTok that are conducive ...

Value co-creation on social media. Co-creation refers to a logic of actively co-creating value by actors throughout the value chain (Prahalad ...

Value co-creation and social media | Semantic Scholar

A summary of the influential work regarding value co-creation in the context of social media is delivered to help the academicians to understand the ...

Revisiting Value Co-creation and Co-destruction in Tourism

The importance of user generated content on social media for value co-creation and, particularly, co-destruction in tourism is underlined by ...

Understanding the Value Co-creation Behavior of Rural Tourists

Value is created in the process of interaction, and value co-creation leads to a satisfactory outcome for the subjects of the interaction (Dolan et al., 2019).

Expanding understanding of brand value co-creation on social ...

Accordingly, this study builds on the principles of S-D logic to expand understanding of the co-creation of brand value on social media. We ...

Instagram as a value co-creation tool for the image of tourist ...

However, with the emergence of social media the brand image of a tourist destination is built through. UGC and by DMOs (Munar, 2011) ...

“Say a Little but Say It Well”: Assessing the Impact of Social Media ...

The research findings showed that tourism service provider- and tourist- generated social media communication positively influence value co- ...

Value co-creation and destination brand equity - Emerald Insight

Thus, destination managers' understanding of how to use social commerce to build ... (2019), “Value co-creation and social media”,. European Business Review, Vol.

Value co-creation in branding: A systematic review from a tourism ...

However, this virtual context, such as social commerce networks which can inspire and determine ways to co-create value, especially in a destination brand, is ...