Updated FTC Guidance on Environmental Claims to Help Set ...

The changes include new guidance on marketers' use of product certifications and seals of approval, claims about materials and energy sources that are ...

Environmental Marketing | Federal Trade Commission

Companies are offering consumers an ever-growing assortment of “green” options. But whether your environmental claims are about the product or the packaging ...

Preparing for the updated FTC Green Guides | Utility Dive

These guides aim to help businesses avoid making misleading or deceptive statements about the environmental benefits of their products or services.

Guides for the Use of Environmental Marketing Claims

Pursuant to its decennial regulatory review schedule, the Federal Trade Commission ("FTC" or "Commission") requests public comment on its ...

How the 2024 Green Guides Will Weigh Marketing Claims - Adweek

Adherence to standards set in the FTC's guidance builds consumer trust when “sustainable” or “green” marketing claims are used consistently ...

What Brands Need to Know About the FTC's 2024 Green Guides ...

The update promises stricter guidelines and harsher penalties for companies playing fast and loose with their environmental marketing.

FTC to revise its guidance on environmental marketing as it seeks ...

The Green Guides characterize consumer expectations and reasonable interpretations of environmental marketing claims and are intended to help marketers avoid ...

FTC Green Guides: The Growing Scrutiny on 'Clean' Natural Gas ...

However, the Federal Trade Commission (FTC) Green Guides, a set of guidelines designed to prevent misleading environmental claims, provide ...

part 260– guides for the use of environmental marketing claims

(a). These guides set forth the Federal Trade Commission's current views about environmental claims. The guides help marketers avoid making environmental ...

Green Guides | Federal Trade Commission

The Green Guides were issued to help marketers ensure that the claims they are making are true and substantiated. The guidance they provide includes:

FTC Seeks Comment on Updates to 'Green Guides' re ...

The Commission's Green Guides help marketers avoid making environmental marketing claims that are unfair or deceptive under Section 5 of the FTC ...

FTC Green Guides: Wachtell Lipton on upcoming changes

The Federal Trade Commission's Green Guides set forth general principles and specific guidance on the use of particular marketing claims and ...

Can Green Claims Become Sustainable? FTC Seeks Comment on ...

The Federal Trade Commission (FTC) published its Request for Public Comment on updates to its Guide for Use of Environmental Marketing ...

U.S. Federal Trade Commission likely to update Green Guides

More than 10 years after the last update to its guidance to companies on making environmental marketing claims, America's Federal Trade ...

Anticipated Changes to the FTC's Green Guides

... updated in 2012 to help marketers avoid FTC ... FTC will be under pressure to provide additional guidance on climate change-related claims.

The FTC's Green Guide Updates: What Companies Need to Know

The FTC is seeking comment on its Green Guides, which help marketers determine if environmental ... environmental claims put rivals at a “ ...

Eco-Friendly and Green Marketing Claims | Consumer Advice

The law requires these “eco-friendly” or “green” claims to be truthful, and the FTC's Green Guides tell businesses how to comply with the law when they make ...

FTC Green Guides | What You Need to Know | Workiva Carbon

The FTC's Green Guides outline the proper use of environmental claims, which protect consumer interests ... Expect new guidance around the words “sustainable,” “ ...

Navigating FTC Guidance and Green Marketing Litigation

FTC Green Guides · Don't Overstate or Deceive · Don't Omit Material Information · Avoid Broad, Vague, Unqualified, or General Claims · Support Claims with Competent ...

Guides for the Use of Environmental Marketing Claims

The Federal Trade Commission ("FTC" or "Commission") extends the comment period for its Regulatory Review Notice regarding its Guides for ...