WORK TO BE DONE
Jobs-to-be-Done: A Framework for Customer Needs | by Tony Ulwick
The customer's desired outcomes. The power of Jobs Theory is that the customer's job-to-be-done is the anchor point for “where” to create value. That anchor ...
Know Your Customers' “Jobs to Be Done” - Harvard Business Review
In a recent McKinsey poll, 84% of global executives reported that innovation was extremely important to their growth strategies, but a staggering 94% were ...
How the Jobs-to-be-Done framework benefits your business · Break down functional silos and align teams. With Jobs-to-be-Done, all functions in the business can ...
Jobs-To-Be-Done Framework | Definition and Overview - ProductPlan
The jobs-to-be-done framework is an approach to developing products based on understanding both the customer's specific goal, or “job,” and the thought ...
Jobs to Be Done Theory - Christensen Institute
Definition. Jobs to Be Done is a lens that reveals the circumstances—or forces—that drive people and organizations toward and away from decisions.
What Is Jobs-to-be-Done? - JTBD + Outcome-Driven Innovation
JOBS-TO-BE-DONE is best defined as a perspective — a lens through which you can observe markets, customers, needs, competitors, and customer segments ...
Jobs To Be Done: Definition, Examples, and Framework for Your ...
Jobs to be done (JTBD) refers to a business theory, framework, and perspective on why customers buy products. Jobs to be done theory, also ...
Jobs-to-be-Done: The Theory & Methodology | Strategyn
Jobs-to-be-done Theory tells us that the more jobs a product can help a customer get done, the more valuable that product is as a product platform in that space ...
Jobs-to-be-Done | Ulwick | Outcome Driven Innovation
Tony Ulwick is the pioneer of Jobs-to-be-Done Theory and Outcome Driven Innovation. He holds 12 patents on a process that increases success 5-fold.
What is the Jobs-to-be-Done Framework? - Productboard
The Jobs-to-be-Done (JTBD) framework has emerged as a popular one to get to the heart of a user's needs by reframing a user's relationship to their problem.
Jobs to be Done & Playing to Win. Utility & Compatibility | by
JTBD is by no means the only search mechanism. But I think it is a really useful tool for doing so. The key is that it helps you empathize with ...
What is Jobs to be Done (JTBD)?
A Job to be Done defined. Jobs to be Done is a theory of consumer action. It describes the mechanisms that cause a consumer to adopt an innovation. The theory ...
Work to Be Done - The Bird Sings
Original song by Sarah Nutting of MaMuse. Work to Be Done is included in this song library with permission for the purposes of oral tradition singing and ...
What is Jobs-to-be-Done? - Tony Ulwick - YouTube
Tony Ulwick, innovation thought leader, presents an overview of Jobs-to-be-Done Theory. Download a free copy of Tony's best-selling books: ...
What is a Job-To-Be-Done (JTBD) - Medium
A simpler definition. A job to be done is the instantiation of an unmet need or want (in response to a trigger). A job to be done is the ...
What Is the Jobs to Be Done Framework (JTBD)? - Built In
Jobs to Be Done is a theory stating that customers don't buy products, they buy the completed jobs the products help bring about. For example, someone doesn't ...
What is the Jobs to be Done framework? - The Re-Wired Group
Jobs To Be Done (JTBD) is a framework that helps you understand why and how people buy products. Let us show you how to learn how to apply it.
What is Jobs To Be Done? | EXPERIENCING INFORMATION
The JTBD approach, then, suggests a sequence: first analyze the functional intent a job performer has: then look at the qualifiers on how the ...
Clay Christensen's Jobs to Be Done framework - Fullstory
Professor Christensen told a wonderful story to illustrate the Jobs to Be Done concept. It starts with a fast food company's attempt to make a better milkshake.
Why 'Jobs-to-be-Done' Doesn't Work and What You Should be ...
Jobs-to-be-done is a powerful tool for product practitioners, but it is important to understand its limitations and the effort required to make it work.