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What's behind the Stanley cup craze?


What's behind the Stanley cup craze? - CBS Boston

Professor Shelle Santana, a branding expert at Bentley University, said the scarcity of the cups plays into its popularity compared to other costly water ...

The Stanley water bottle craze, explained - Vox

The perfect storm of Stanley aesthetics, influencer reach, and status symbolism for bottles happened in mid-2023 with the rise of what's known ...

How the Stanley Cup Went Viral | The New Yorker

Kyle Chayka on the Stanley cup, the wildly popular tumblers ... The canny marketing campaign behind the wildly popular tumblers. By ...

What's behind the Stanley Cup tumbler craze? - YouTube

The Stanley cup is a water tumbler that has gained a massive surge of popularity. Genevieve Beauchemin reports.

Stanley cup craze, explained: Why do we love these tumblers so ...

That cups are so simple, so necessary, may be the key to why they're also the subject of so many consumer fantasies. The habitual meets the ...

What's up with the obsession over Stanley Cups? : r/OutOfTheLoop

While the same can and absolutely has been done with Stanley cups, I would argue the initial momentum of popularity came from the car crash ...

Stanley Quencher: Why are the cups so popular? - TODAY.com

Stanley, which was founded in 1913, is known for creating ultra-durable and sleek drinkware and food storage options, and the Quencher is no ...

What is behind the TikTok thirst for Stanley water cups? - BBC

The Stanley cups, known for their large handle and distinguished straw, were first popularised by eco-friendly, health-conscious, often teenage TikTokers.

The Stanley cup craze: How a 110-year-old company went mega-viral

On social media, the fandom is as hot as the coffee in these cups: The hashtag #Stanley has amassed nearly 3 billion views on TikTok alone.

The Stanley cup craze is real. What's causing the merchandise mania

Collectors and sellers of the tumblers suggest that the craze has been fueled by the manufacturer's marketing strategy, the collaboration with ...

How did Stanley cups go viral? The obsession that can't be quenched

What is so special about Stanley cups? The psychology behind the year's thirstiest obsession ... Bella Boye is the proud owner of a limited- ...

Why Are Stanley Cups So Popular? Exploring the Phenomenon

But the Stanley Cup? That's where the ordinary ends. The question “why are Stanley cups so popular?” goes beyond mere aesthetics. Stanley tapped ...

What's Behind The Stanley Cup Tumbler Craze? - Andrews University

What's Behind The Stanley Cup Tumbler Craze? | What's A Stanley Cup? [da8eba] ... The Stanley cup is a water tumbler that has gained a massive ...

Stanley cup craze: How did it start and is it already over? - NewsNation

The tumblers, the Stanley Quenchers, have become the brand's most popular option, unseating the green thermoses Stanley had largely been known for since its ...

Thirsty for More {Behind the Stanley Cup Craze}

Since women started posting and spreading the word on social media about the cups' coveted features, such as durability and temperature control, ...

Stanley Cup Craze Makes Owning One Embarrassing

Stanley-crazed consumers are shoplifting thousands of dollars worth of them, swarming Target in an attempt to get their hands on limited-edition colors.

Question Everything: What is behind the Stanley cup craze?

In a sea of water bottles, the Stanley cup is the hot item across America right now. WBZ-TV's Paula Ebben reports.

What's behind the Stanley cup craze? - NBC 7 San Diego

The craze has spilled throughout the United States as consumers feel the need to stay hydrated in a trendy, peculiar way. One person following ...

What is behind the Stanley cup trend? - YouTube

It's the newest craze taking over, the rise of the Stanley tumbler. Elizabeth Jeser said her daughter owns 10 Stanley cups, which are large ...