What Are the Fastest|Growing Social Issues Consumers Care About?

Top 5 Social Issues US Consumers Care About - GWI Blog

Taking the pulse: The top 5 social issues US consumers care about · 1. Mental health · 2. Diversity, equity, and inclusion · 3. Sustainability · 4.

What Are the Fastest-Growing Social Issues Consumers Care About?

BH: While issues like education, health and the environment have always made the list of social issues we support, we are also witnessing the ...

The Increasingly Socially Conscious Consumer - Insights - Vericast

Environmental concerns have long been an issue for consumers. And they remain the top consideration for socially conscious consumers. Aside from sustainability, ...

The social causes that most influence US consumer purchase ...

Support for veteran and military families (37% of consumers are more inclined to purchase) · Support or mental health awareness resources (34%) ...

Social Impact Statistics You Should Know - Engage for Good

Brands As Activists · When considering a job, 61% of people expect the CEO to speak publicly about controversial issues they care about. · Corporate citizenship ...

Do consumers care about sustainability & ESG claims? - McKinsey

A joint study from McKinsey and NielsenIQ examines sales growth for products that claim to be environmentally and socially responsible.

Consumer Trends 2022: Corporate Social Responsibility and ...

Consumer activism is on the rise and, looking at 2022, brands and products that ignore those consumer interests can risk alienating consumers.

Research: Consumers' Sustainability Demands Are Rising

Consider these findings: When Gen Z and Millennial customers believe a brand cares about its impact on people and the planet, they are 27% more ...

(Even More) Social Impact Statistics You Should Know

The Numbers · Brand Purpose/Values · Economic Impact of Purpose · Politics and Brand Activism · Millennials/Gen Z · Employee Engagement · Point of Sale Fundraising.

Top social issues U.S. consumers want brands to support 2022

According to a survey conducted among consumers in the United States and released in June 2022, 47 percent of respondents said they wanted ...

#BrandsGetReal: What consumers want from brands in a divided ...

New data from Sprout Social reveals that four out of five consumers believe society is more divided today than ever before. Asked what factors contribute to ...

Do Consumers Still Value Brands Taking A Political Or Social Stand?

Brands cannot disconnect from social or political realities. The responsibility is to be present. The question is to what extent they commit to ...

Nine key consumer trends in 2024 - McKinsey

Middle-income consumers are feeling the squeeze and worrying about inflation but aren't holding back on splurges. Rather than sticking to tight ...

The State of Consumer Trends in 2024 [Data from 700+ Consumers]

From the rise of AI to the growing popularity of shopping on social media, heightened data privacy concerns, and consumers tightening budgets due to recession ...

Marketing to Gen Z: Characteristics, Demographics, & Stats for ...

How do Gen Z consumers discover and buy products? · Social media plays an important role in discovery, particularly when it comes to beauty, ...

Brands can benefit by taking stand on social issues, but risks exist

More than two-thirds of consumers want companies to become more involved in social and political issues, according to research published by ...

Social awareness and engagement are becoming more mainstream

Consumers rank racial justice, climate change, and ending gun violence as the social issues they consider the most pressing and in need of ...

Consumers willing to pay 9.7% sustainability premium, even as cost ...

Personal actions consumers say they have taken include: making more considered purchases with the aim of reducing their overall consumption (43 ...

Gen Z, Millennials Stand Out for Climate Change Activism, Social ...

... social media users say the same. Anxiety about the future also ... issues – but not a top issue – they care about. For example, those ...

How Gen Z's sustainability concerns are influencing others

Generation Z cares more about sustainable buying decisions than brand names, a new survey shows. · This first generation of “digital natives” is ...