What does contextual mean in marketing?

What is contextual marketing and how does it work? - TechTarget

Contextual marketing is an online marketing strategy model in which people are served with targeted advertising based on their search terms or recent browsing ...

What is Context Marketing? Why It Matters in 2022 [+Examples]

Context marketing is the process of delivering marketing content — such as blog posts, offers, emails, and advertisements — to customers at a ...

Contextual Marketing: What It Is + How It Works with Examples

Contextual Marketing Definition · Contextual marketing is an advertising method that places ads in environments (contexts) where users are more ...

What is contextual marketing? Definition and explanation - Experian

Contextual Marketing refers to 'online and mobile marketing that provides targeted advertising based upon user information, such as the search terms they're ...

What Is Contextual Marketing? (2024) - DesignRush

Contextual Marketing Meaning ... Contextual marketing is a strategy that delivers exactly what your target audience is looking for. This game- ...

Contextual Marketing: Benefits, Challenges, & Strategies for Success

Enters contextual marketing, a strategy that is known for its ability to offer relevant content to the right audience at the perfect moment. In ...

What is Contextual Marketing? Definition & Examples - Growth Mentor

Social media is one of the most prominent contextual marketing examples. With social media advertising your brand may become a friend that is around just when ...

Contextual Marketing: The Real Business of the Internet

Contextual marketing opens up opportunities for companies that, for various reasons, can't form the ongoing digital relationships that are the lifeblood of a ...

What is context marketing? | Marketing Dive

This is context marketing — the act of delivering messaging that speaks to individual consumer needs and wants at specific times in their lives ...

What Is Contextual Marketing? - Liftoff

So what do we mean by “context” in the world of advertising? In short, context refers to targeting criteria that signifies whether an audience ...

What is Contextual Marketing? - New Breed Marketing

Contextual marketing is a strategy that's guided by the behaviors and conditions surrounding your marketing efforts so all content is relevant to the person ...

What are examples of contextual marketing? - Red Shark Digital

Contextual marketing is a form of marketing that takes into account the context of the customer's journey. This means understanding not only what the ...

What is Contextual Advertising & Why It Matters - TEGNA

Contextual advertising is targeted advertising that delivers relevant ads to users based on the content they are currently viewing.

Contextual Marketing: Definition & Example - Melon Branding

Contextual marketing is a strategy for adapting advertising messages or product promotions to specific contexts and conditions.

What is Contextual Marketing: Basics | SendPulse

Contextual marketing is advertising the products relevant to people's current needs. It aims to personalize promotions by studying user buying behavior.

What Is Contextual Marketing And How It Works?

Contextual targeting definition is an advertising method where ads are placed in contexts where users are likely to engage and connect.

what is contextual marketing? - HubSpot Community

Contextual marketing is defined by ChatGPT as a marketing strategy that involves delivering personalized content or advertisements to individuals based on ...

The True Power of Contextual Marketing - DemandScience

The goal of contextual marketing is to create interactions with consumers by anticipating their needs. This provides an avenue for engagement.

What is Contextual Marketing? The Basics - The Outdoor Voice Blog

Contextual marketing is a strategy that tailors content, advertisements, and messaging to align with a user's immediate context. This means ...

What is Contextual Marketing? Key Strategies Explained - HostAdvice

Contextual marketing is a form of personalization. It helps brands provide customers with more relevant and meaningful experiences.