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What does the Rule of 40 tell about a SaaS company?


SaaS and the Rule of 40: Keys to the critical value creation metric

The popular metric says that a SaaS company's growth rate when added to its free cash flow rate should equal 40 percent or higher. The rule has ...

What Is The Rule Of 40 For SaaS? Here's How To Calculate It

The Rule of 40 is a principle that states a software company's combined revenue growth rate and profit margin should equal or exceed 40%.

The Rule of 40 (Brad Feld) | SaaS Formula + Calculator

Rule of 40: SaaS Valuation KPI Metric. The Rule of 40 states that if an SaaS company's revenue growth rate is added to its profit margin, the combined value ...

The Rule of 40 SaaS | How to Calculate and Why It Matters in 2025 ...

The rule of 40 in SaaS is a simple financial framework that balances revenue growth versus profit margins.

SaaS Rule of 40 Explained: Calculator, Benefits & More

The Rule of 40 is a SaaS financial ratio which states that a healthy SaaS company has a combined growth rate and profit margin of 40% or more.

What Is The Rule Of 40 And How To Calculate It? - SaaS Academy

The Rule of 40 is a financial concept commonly applied within a SaaS business model expressing that a company should have a combined revenue growth rate and ...

Understanding the Rule of 40: A Key Metric for SaaS Success

The “Rule of 40” in SaaS valuations is a rule of thumb used to assess a company's financial health and growth potential.

The SaaS Rule of 40 Explained | Corporate Finance Institute

Since the sum of the revenue growth rate and the profit margin is well above 40%, this SaaS company would likely be considered to be in very good financial ...

What is the Rule of 40 and How to Calculate it | Klipfolio

The Rule states that the sum of a SaaS company's annual revenue growth rate and profit margin should equal or exceed 40%.

Rule of 40 | SaaS Metrics - ScaleXP

For example, if a company has an annual revenue growth rate of 20% and an EBITDA Margin of 20%, the company's Rule of 40 would be 40 (20 + 20). 40 or above is ...

Rule of 40 and SaaS: What is it and why is it so important?

The Rule of 40 says a company's revenue growth rate plus profitability margin should be equal to or greater than 40%. SaaS companies should ...

Balancing Growth and Profit: The Rule of 40 for SaaS Companies

The Rule of 40 is a financial metric suggesting that a SaaS company's combined revenue growth rate and profit margin should equal or exceed 40%.

Why SaaS CEOs Should Obsess Over the “Rule of 40” - Maxio

In the eyes of private equity investors, a company following the Rule of 40 is often deemed more valuable and stable, leading to higher revenue multiples. The ...

Hacking Software's Rule of 40 | Bain & Company

Large software companies are, increasingly, measured against the Rule of 40: the idea that growth rate plus profit margin should exceed 40%. Young companies ...

What is the Rule of 40 and How to Calculate it and Use it for SaaS?

According to the Rule of 40, if the combination of a SaaS business' growth rate and profit margin is greater than 40%, the business is viable and on the right ...

The Rule of 40 for SaaS Companies - Calculation and How it Works

It states that the sum of a SaaS company's revenue growth and profit margin should be equal to or greater than 40%, which is the threshold at which the company ...

Rule of 40 in SaaS: How to Calculate and When to Use - Finout

The Rule of 40 is a performance metric used in Software as a Service (SaaS) companies to evaluate the balance between growth and profitability.

What is the Rule of 40? | DealHub

The Rule Of 40 states that a SaaS company's revenue growth rate and profit margin should add up to at least 40%. Companies that hit the 40% mark are growing at ...

Why Is the Rule of 40 Back in Style? | SaaS Metrics School - YouTube

In episode #16, I address the Rule of 40, a popular investor metric. As a SaaS CFO, I like to say that financial discipline never goes out ...

What is the Rule of 40 in SaaS & How to Calculate It

Say your company's revenue growth rate is 50% while it's losing 10%. According to the rule of 40, it can still be considered a healthy business.