What is marketing collateral? 15 types for your small business

Marketing collateral is any branded asset developed to promote a company, its services or its products.

26 Essential Types of Marketing Collateral (With Examples)

1. Logo ... A logo is one of the most important pieces of marketing collateral any business needs. It's a foundational element for your branding ...

20+ Types of Marketing Collateral Your Business Needs - Visme

Marketing collateral is any digital or print material that you use to communicate your brand message to your target audience. It includes ...

29 Types of Marketing Collateral to Effectively Promote Your Brand

Product catalogs are marketing collateral that contains all the essential details about your products to help people make a purchase decision.

15 Types Of Marketing Collateral You Need To Dominate (2024)

Marketing collateral = Any media used to promote your product or service. Simple, right? Wrong. Here's where most people screw up: They think ...

19 Types of Marketing Collateral You Need Now [2025 Guide] - Foleon

Marketing collateral is anything you can use to communicate your company's brand message. Online content, like e-magazines, white papers, blog posts and ...

13 Types of Marketing Collateral for Business Promotion - Indeed HK

Businesses conduct promotional campaigns to sell their products or services, inform their customers and expand their audience.

21 Types of Sales Collateral You Should Be Using | GoDelta

Similar to blogs, eBooks are used to inform customers in the awareness stage. These are comprehensive digital books that delve deep into a specific subject ...

Understanding Types of Marketing Collateral - Acquia

Marketing collateral is any digital or printed material used to communicate or promote a company's brand message, products, or services.

12 Types of Marketing Collateral Every Business Needs (+Examples!)

Marketing collateral is anything containing your branding or messaging that serves to expand your brand footprint and guide customers through ...

15 Effective Types of Collateral Materials - Wishpond Blog

I want to give you a brief overview of 15 effective types of collateral materials for small businesses. In addition, you'll learn how to create these marketing ...

11 Types of Marketing Collateral - Evolve Systems

A blog post is a very popular form of marketing collateral or content marketing used among businesses of all sizes. It gives your company the ability to ...

21 Types of Marketing Collateral to Promote Your Business

Marketing collateral is basically any material you use to promote your company and what you offer. This covers everything from print stuff like ...

17 Must have types of sales collateral with examples - Paperflite

That is because companies invest a lot of effort in creating such long-form marketing collateral that can also be used by salespeople. Email campaigns based on ...

11 Types of Marketing Collateral You Need for a Successful Campaign

General marketing collateral includes any marketing materials in print and out-of-home advertising. However, some examples, such as brochures, have been adapted ...

14 Must Have Marketing Collaterals You Need In 2024 - Mailmodo

Marketing collateral is any piece of content, both online and offline, that is used to promote a company's business. Its main aim is to provide ...

25 Essential Types of Marketing Collateral for Modern Businesses

Marketing collateral refers to the collection of media and materials used to support the sales of a product or service. This can include ...

Best Types of Marketing Collateral to Use

All the materials you create for events – from brochures, flyers, and business cards you print especially for the event to event display booths ...

Types of Marketing Collateral You Need for a Successful Business

Types of Marketing Collateral You Need for a Successful Business ; Corporate Brochures. Design of a vector triple folding brochure with blue ...

The 6 Kinds of Digital Marketing Collateral You Should Be Creating

While other marketing materials might tell the reader explicitly why their company or offering is the best, marketing collateral is focused on ...