What the ad industry is saying about Google's pivot on cookies

“While there is a sense of relief from the industry that Google won't deprecate third-party cookies after all, we can't lose sight of the fact ...

Google's cookie pivot leaves 88% of industry in uncertainty: IAB

Google's pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry. Originally set for 2022, the ...

Ad world is relieved but skeptical about Google's decision to keep ...

The pivot, revealed yesterday, caught many by surprise — not because they believed Google's cookie deprecation plan was foolproof, but because ...

How Advertisers and Marketers Are Reacting to Google's Cookie Pivot

Google's decision not to pause third-party cookies in Chrome allows cookies to continue playing a crucial role in ad targeting. However, ...

The Google Chrome Cookie Pivot Has The Industry Wary Of Another ...

Google now says it will introduce new browser-level controls so users can opt in to cookie tracking – or not. But nobody, not even inside Google ...

Todd Juneau on LinkedIn: What the ad industry is saying about ...

Google's announcement of the halt to phase out third-party cookies is a non-event at this point. The industry has already moved on to other ...

After Google Said it Will No Longer Deprecate the Cookies, Adtech ...

For four years, adtech firms have been preparing for Google's deprecation of the third-party cookies that power the programmatic advertising ...

What do we think of the google war on cookies? : r/marketing - Reddit

Google really was never a major 3p cookie user. Facebook yes. But the worst offenders were the programmatic display ad tech networks, DSPs and the publishers.

The Google Chrome Cookie Pivot Has The Industry Wary Of Another ...

... said Ian Trider, VP of product, DSP, at Basis Technologies. “Naturally, ad tech companies will want this to be done in such a way that leads ...

Ad companies rejoice after Google's cookie plan crumbles

After tormenting the ad industry for four years with its plan to get rid of third-party cookies, Google did an about-face and finally ...

Google assures ad execs of revised third-party cookie controls but ...

It's been a little over a week since the latest twist in Google's seemingly never ending plan for third-party cookies in Chrome.

Kelly Maguire on LinkedIn: What the ad industry is saying about ...

The ad industry has already moved on from third-party cookies. A revived focus on first-party data emerged following Google's first ...

Google's Cookie Pivot Eases Ad Concerns, Fuels Privacy Dilemma

Google didn't shy away from its profit motives when announcing its decision on July 22. The company in a blog post said the sudden pivot is ...

Google's cookie reversal causes uncertainty—ad execs and insiders ...

Google says consumers will have choices about cookies, but marketers say the middle-ground approach has flaws.

Industry Leaders Respond to Google's Cookie Deprecation Pause ...

Publishers React to Google's Privacy Pivot: Balancing User Choice and Industry Innovation · Ad Tech Leaders React: The Impact of Simplified Opt- ...

Google's Cookie Pivot: Implications for Advertisers and the Future of ...

Google's decision to maintain third-party cookies while introducing user choice represents a significant shift in digital advertising and marketing strategy.

Omnichannel Marketers Have Outgrown Third-Party Cookies, Even ...

Chrome's cookie pivot doesn't clarify what will happen to the 1% of its audience that's already cookieless or Google's plans to deprecate ...

What to Know About Google & Third-Party Cookies | Stella Rising

By not immediately eliminating third-party cookies, Google maintains the status quo, allowing its extensive advertising ecosystem to continue ...

Google Backs Privacy Sandbox Despite Cookie Pivot - Adweek

“Cookies were not built for advertising. They weren't purpose-built for anything really,” Smith said. “That's one of the exciting things about ...

Google abandons cookieless Chrome: Ad experts say 'industry will ...

If Google does not nudge users toward opting out of cookies in this way, the transition away from third-party data will be less urgent but still ...