What will it take to get Gen Z watching sport?

What will it take to get Gen Z watching sport? - Financial Times

Young people's interest in watching sporting events is waning, threatening a business model built on broadcasting rights.

Guy Harding on LinkedIn: What will it take to get Gen Z watching ...

The shift to social platforms should be a top-of-funnel dream for the long tail of sports organizations and athletes that rarely reach an ...

Poll: Gen Z viewers 'losing interest' in live sports

and IMG to trial a new “Game Mode” for live broadcasts, where TV viewers “can switch to a camera angle that mimics the look of EA Sports FC” ( ...

"For Gen Z, anime is bigger than the NFL" Narrow survey, or ... - Reddit

This study's conclusion is sound and it should surprise anyone over 20-something. Multiple studies and GWI have concurred that <30% of Gen Z ...

How Sports Brands Can Outpace Gen Z Expectations - Journey.world

A 2023 survey found that 33% of Gen Z don't watch sporting events, compared to 24% of the overall population. Nearly 50% have never attended a ...

How do Gen-z millennials engage with sports? (NFL, NBA, NHL ...

As referenced above, Generation Z watches sports and engages with various forms of sports content through a number of mediums, such as on television, in-person, ...

Gen Z doesn't care about sports. That's part of a bigger problem.

Gen Z doesn't care about sports. That's part of a bigger problem. · As Gen Z spends an increasing amount of time tuned into our digital lives, ...

HOW GEN Z IS RESHAPING THE SPORTS LANDSCAPE

RUGBY, FOOTBALL, ATHLETICS, ESPORT, MMA, FRISBEE, PARKOUR…. Whether it's The Rugby World Cup, (The World Rugby U20 World Championships is kicking off in South ...

Gen Z enjoy live sports less than other generations: poll - Reddit

We prefer watching on our phone comparatively. We prefer watching at home vs a bar. It only includes one stat about how many Gen Zs who took the ...

Attract, delight, retain: How to crack the Gen Z code to live sports ...

Gen Z'ers have shorter attention spans than older generations. This necessitates that sports leagues minimize slow play and maximize action as ...

Gen Z's Consumption: A Lot Less Live Sports and a Lot Less Alcohol

Recent research from Talker shows that more than 80 percent of Generation Z (defined as being born between the late 1990s and the early 2010s) ...

Connecting to Gen Z Sports Fans: Social Media & Influencers

And some of them have pretty big followings, including the NBA (21.9M followers), the Premier League (15.9M followers), the UFC (14.7M followers) ...

Winning Over Gen Z : How Sports Can Get Digitally Driven Fans to ...

Enable this through fan-generated content: memes, art and fiction, podcasts, blogs, and quizzes shared with other fans or athletes, like the ...

Winning the Attention Game: How to bring Gen-Z back to Live Sports

Only 28% of Gen Zs watch sports events live on broadcast compared with 47% of adults overall (Digital Content Next – 2023). What keeps younger generations from ...

Sports media is losing Gen Z. How can they win them back? - DCN

Significantly, 32% of Gen Zs said they watch live sports via a licensed streaming service, compared to only 25% of all adults. Gen Z sports fans ...

GenZ and 11 great strategies to facilitate their sporting needs

Generation Z or GenZ will change the world of sports in the years to come. Traditional sports are losing share to non-traditional sports and have to adjust ...

This Is How Gen Z Are Revolutionizing Pro Sports Economics

Only 18% of Gen Zers say they have attended a live sporting event in the past year, and 33% say they don't watch live sports on TV, according to research from ...

Mind the Gap: Will Gen Z watch the Olympics? - McKinsey

One in five Gen Z sports fans don't watch live sports, according to McKinsey research. What they do spend time and money on—video games and e-sports, fantasy ...

Gen Z Sports Consumption and the Industry's Efforts to Increase It

32% of Gen Zers said they watch live sports through authorized streaming services, compared with 28% who watch via broadcast or cable TV.

Why Gen Zers Aren't Sports Fans (And What Broadcasters Can Do ...

According to a national tracking poll by Morning Consult, “only 53% of Gen Zers identify as sports fans, compared to 63% of all adults and 69% of Millennials.” ...