Why Naming Rights Deals in College Athletics are Complicated ...

The market for naming college sport facilities has been relatively soft with regard to financial commitments from sponsors.

The REAL Business of Naming Rights Deals on Campus - CollegeAD

Last week Dr. Terry Eddy wrote an interesting article Why Naming Rights Deals in College Athletics are Complicated Business.

Corporate Naming Rights in College Sports

Near Exclusivity: Corporate naming rights deals are a unique opportunity for corporate sponsors because there are a limited number of upscale ...

Are conference naming rights the next frontier in college sports ...

As the college sports sponsorship landscape continues to evolve, the sale of naming rights for major college conferences could prove to be ...

corporate naming rights for collegiate athletic venues: an analysis of ...

Unpublished doctoral dissertation, University of Northern Colorado. Eddy, T. (2017). Why naming rights deals in college athletics are complicated business.

Where do large companies see the ROI in Arena / Stadium naming ...

It might be a broader attack on their contracts or businesses, or to lure away their employees. If they dropped the naming rights or sponsorship ...

Naming Rights Deals - Business of College Sports®

Basketball (M/W), Perpetuity, 3,300,000, Community Financial Services Bank. Tennessee Tech, Bush Stadium at Averitt Express Baseball Complex ...

"What's Really in the Package of a Naming Rights Deal?" Service ...

Naming rights deals help both the sports facilities and their corporate ... A complex example of team ownership is Pacific Bell's naming rights to. Pacific ...

Naming rights: What universities gain and lose when they name ...

' The naming was an honorific that came after the donation in many cases. What's happened in the last few decades is that it's become much more ...

Naming Rights 101 - Line Drive Sports Marketing

A stadium naming rights deal is a cornerstone sponsorship asset. They are typically high dollar, complex deals that encumber both the venue and the team.

Future of Sports: Naming Rights - Front Office Sports

Naming rights deals between brands and properties now stretch beyond traditional sponsorship and require more than ever before—they've evolved ...

Corporations Go Back To School: Colleges Attract Naming Rights ...

Commercialization of venue names is a result of increasingly complex economics in sports ... Corporations Go Back To School: Colleges Attract ...

The Rise of Stadium & Arena Naming Rights Deals in US Sports

Naming rights are not just for major leagues – now universities, training facilities, minor leagues, and even non-sports properties are ...

Why Stadiums in FBS don't have sponsored stadiums like the NFL ...

Highly agreed. The optimal solution for the schools that do end up selling out their stadium's naming rights are to do so to a business that ...

Consumer attitudes toward naming-rights sponsorships in college ...

not seem that the Minnesota deal will be looked upon as a benchmark for future naming- rights deals in college athletics. Some marketers ...

Best Practices for Negotiating Naming Rights and Sponsorship Deals

Another risk that must be dealt with in naming rights and sponsorship deals are lockouts and other work stoppages which can occur because of ...

What Drives the Price of Naming Rights? Quantifying the ...

Naming rights deals for sports facilities are lucrative business agreements that play a vital ... a very complex naming rights contract.

Navigate President Jeff Nelson analyzes value of college ...

A more specific valuation would require a deep dive into all of the assets, rights and benefits included in the naming rights package; the ...

The American experience with facility naming rights - CiteSeerX

price of such deals is determined by the commercialization of college sports, negotia- tions ... Sport deals put spark in naming rights, Sports. Management ...

It keeps getting worse: Big 12 in discussions w/Allstate on a naming ...

It keeps getting worse: Big 12 in discussions w/Allstate on a naming rights deal to change league's name ... College athletics was build on two ...