- Preparing for the updated FTC Green Guides🔍
- Green Guides🔍
- What Brands Need to Know About the FTC's 2024 Green Guides ...🔍
- Anticipated Changes to the FTC's Green Guides🔍
- FTC Green Guides🔍
- The FTC's Green Guide Updates🔍
- Why Updates to the FTC's 'Green Guides' Matter🔍
- FTC Seeks Public Comment on Potential Updates to its 'Green ...🔍
Why Updates to the FTC's 'Green Guides' Matter
Preparing for the updated FTC Green Guides | Utility Dive
The FTC Green Guides are a critical tool for ensuring that environmental marketing claims are truthful and not misleading. As we move toward an ...
Green Guides | Federal Trade Commission
The changes include new guidance on marketers' use of product certifications and seals of approval, claims about materials and energy sources that are “ ...
What Brands Need to Know About the FTC's 2024 Green Guides ...
For those unaware, Green Guides provides guidance on how brands can make legitimate environmental marketing claims about their products. For ...
ESG matters, companies should take proactive steps to avoid allegations of deceptive environmental marketing claims. Potential steps to ...
FTC Green Guides: Wachtell Lipton on upcoming changes
The Green Guides apply to any business that makes claims about the environmental attributes of a product, package, or service in connection with ...
The FTC's Green Guide Updates: What Companies Need to Know
The Green Guides provide guidance on reasonable consumers' interpretation of specific terms, such as compostable, degradable, 'free of', non- ...
Why Updates to the FTC's 'Green Guides' Matter | Avocado Mag
The agency is in the process of updating its Green Guides, which offer marketing guidelines for brands that want to avoid making false or misleading eco- ...
FTC Seeks Public Comment on Potential Updates to its 'Green ...
The Commission seeks to update the guides based on increasing consumer interest in buying environmentally friendly products. “Consumers are ...
FTC to revise its guidance on environmental marketing as it seeks ...
The updated Green Guides likely will impact existing and future lawsuits and litigation trends. Clearer standards in the updated Green Guides could heavily ...
How the 2024 Green Guides Will Weigh Marketing Claims - Adweek
The FTC's upcoming Green Guides update reminds businesses that environmental marketing strategies should align with updated guidance. By ...
An Overview of the FTC's Green Guides - LinkedIn
The sustainability landscape has seen significant changes since the 2012 revision of the FTC Green Guides. As part of its routine decennial ...
What Cos. Can Expect From FTC's Green Guides Updates
The updated Green Guides could add terms like "sustainable," as well as terms directly addressing carbon emission disclosures. Were the FTC to ...
FTC's Green Guides: Potential Updates and Practical ... - JD Supra
As noted above, the Green Guides were designed to help companies avoid making environmental claims that mislead consumers. Even though the ...
Anticipated Changes to FTC Green Guides Portend New Areas of ...
Companies interested in the scope of environmental marketing claims and mitigating potential litigation risks should act fast as the window ...
Guides for the Use of Environmental Marketing Claims
Pursuant to its decennial regulatory review schedule, the Federal Trade Commission ("FTC" or "Commission") requests public comment on its ...
FTC Seeks Input on Potential Updates to Its Green Guides | Insights
The Green Guides were first published in 1992 and updated most recently in 2012. The purpose of the Guides is to prevent deception of consumers ...
Federal Trade Commission Votes to Revamp Green Guides
The Federal Trade Commission (FTC or Commission) voted on December 14 (4-0, with Chair Khan issuing a separate statement) to commence a ...
FTC Requests Public Comment on Potential Updates to “Green ...
While non-binding, the Green Guides serve as a guidepost for the FTC's approach to enforcement, and courts reference them more and more in ...
FTC Seeks Public Comments on Green Guides as Part of 10-Year ...
The updated Green Guides will likely impact legal liability for environmental marketing claims in the years to come.
The FTC's Green Guides explain how truth-in-advertising principles apply to green claims. ... Competition Matters Blog · Policy · Advocacy and Research · Advisory ...