Why You Should Keep Advertising During a Recession

Why You Should Keep Advertising During a Recession - Oneupweb

Advertising during a recession offers organizations an opportunity to increase brand awareness and capture market share.

How to Market in a Downturn - Harvard Business Review

What's more, they did it at lower cost than when times were good. On average, increases in marketing spending during a recession have boosted financial ...

Why You Shouldn't Stop Marketing In An Economic Downturn - Forbes

Economies will shift and circumstances will change, but cutting off the marketing hand that feeds your brand is going to make your recovery even ...

5 reasons you should keep your marketing going through a recession

These cuts are often short-sighted and can hurt businesses long-term. Here are 5 reasons to keep your digital marketing going through a recession.

5 Reasons Recession Marketing Is Essential For Builders

To remain visible to your clients during a recession, you need to update your branding. Producing content that reflects consumer spending habits during an ...

10 reasons you should continue investing in your brand during a ...

Analysis of past recessions shows marketers tend to overreact to economic turbulence, slashing advertising budgets far beyond actual GDP losses. Worst of all, ...

With a Recession Looming, Brands Must Keep Advertising

Advertising is the single most important action consumer brands can take during an economic downturn. But, before we circle back to advertising, ...

What we know about advertising in a recession - WARC

Typically, recessions cause businesses to rein in advertising spend in the short term, a mistake, that can cause long-term damage to a brand.

7 Best Reasons You Should Market During a Recession - LinkedIn

By leveraging the lower advertising costs, they enhanced their visibility and brand recognition, which led to a tangible increase in sales both ...

Should You Launch Products During a Recession?

In addition, the cost of running ads is often lower, providing more bang for the buck. Finally, going ahead with new products in the midst of a weak economy is ...

Surviving A Recession With A Strong Marketing Strategy - Forbes

During a recession, marketing investments and self-preservation aren't the only things brands should have top of mind. Consumer awareness is ...

Marketing in a recession: Why you shouldn't cut brand investment

If your brand continues with its brand marketing during a recession, the cut-through to consumers you'll have will be far more impactful as ...

Why Marketing in a Recession is a Smart Business Move

You're not alone. If you're concerned about an economic downturn, planning how you might market during a recession will prepare you for the possibility, allow ...

Unexpected Benefits Of Marketing During A Recession - 8 Figure Firm

Since many businesses choose to decrease the amount they spend on marketing, you'll have the opportunity to buy more ad space with the same budget. More ad ...

Why Ad Spend is Even More Important During a Recession

This way, if any singular platform becomes uber expensive or doesn't perform as you need it to, you'll still have conversions and leads coming ...

Should You Advertise During A Recession? - Anderson Collaborative

While it's true that companies may have less disposable income during tough economic times, it's important to remember that advertising and ...

Why brands need to keep advertising in tough economic times ...

Companies who advertise during economic uncertainty see sales growth ... A MarketSense study during the 1989-91 recession concluded that that brands who increased ...

Marketing during a recession: There's more opportunity than you think

Why you should keep marketing during a recession · Grow brand awareness · Reassure your customers · Seize the opportunity to pivot · Keep the ...

Marketing in a Recession - Your Strategic Action Plan

In tough times like recessions, people tend to be more careful with their spending. As a result, brands may have to make adjustments like ...

'Anchors of stability': Three reasons why brands should maintain ...

Analysts point to the potential of losing market share to competitors as one of the major reasons why brands should not cut back on ad spend during a recession.