Why is retail media growing

Retail media is the fastest growing ad channel, but 'is not invincible ...

We recently updated our US retail media ad spend forecast to show higher growth than previously estimated, culminating in $109.40 billion in spend in 2027.

What is retail media and what is driving its growth? - Econsultancy

Retail media is most often bought by brands that are already selling goods on the retailer's ecommerce site and may be looking to drive ...

Why is retail media growing - Data Impact

Retail media is undoubtedly on the rise, driven by the growth of ecommerce, the power of first-party data, and the changing landscape of digital advertising.

The rise and rise of Retail Media - VML

According to BCG, the retail media market will reach $100bn as early as 2026 - and that's just in the US - by which point it will account for 25% of total ...

Retail media will make up one-fifth of worldwide digital ad spend this ...

With a growth of 21.8%, retail media is growing faster than almost any other form of ad spend. · Amazon will account for 74.2% of retail media ...

7 Reasons Why Retail Media Revolutionizes Marketing - Vusion

What Exactly Is Retail Media? · 1. Unprecedented Access to First-Party Data · 2. Enhanced Customer Journey Insights · 3. Increased Brand Visibility ...

Why retail media's growth could change retail as you know it

Retailers are prioritizing gathering customer data, whether in stores or online. And that data is a boon to retailers worldwide, from Walmart to Amazon to ...

The Growing Potential Of Retail Media Networks - Forbes

Retail media networks have emerged as an exciting new performance channel. These innovative platforms enable retailers to sell ad space on their digital ...

How Businesses Are Leveraging Retail Media Networks to Fuel ...

Retail media networks grew revenues by more than $10 billion in 2023, reaching $119.4 billion, according to a recent report from GroupM.

Retail Media: Fast-Growing Advertising Spend in 2024 - iProspect

Charting the Course: The Future of Retail Media Spend ... Retail Media is expected to show the fastest growing ad spend in 2024, with a 32% year ...

15 stats that capture the evolution of retail media networks

US retail media spending will grow 30% in 2024 (reaching a fifth of US ad spend), according to a forecast by market intelligence firm Advertiser ...

The Rise of Retail Media Networks - ExchangeWire.com

The current market dynamics underscore the rapid growth of RMNs, driven by several key factors. Firstly, there has been a notable shift in ...

Are You Ready for the Retail Media Revolution? | Bain & Company

Retail media is expected to be a $61 billion business by 2024—double its 2021 numbers (see Figure 1). In 2019, about 50% of ad spending went to digital ...

Why we care about retail media networks - MarTech

One-quarter of retailers are generating more than $100 million in revenue from their media networks. ... Retail media networks (RMNs) are a hot ...

Brands have big plans for retail media growth. Here's their wish list ...

85% of brands and agencies agree that the ability of retail media to drive upper-funnel brand awareness is growing stronger.

Retail Media: Everything You Need to Know - Retail TouchPoints

And those numbers will only grow, with Group M predicting that retail media advertising will increase 60% by 2027, exceeding the expected growth ...

No More Easy Money on the Side: Retail Media Enters the ...

The good news is that retail media should still post very attractive growth over the next few years. We forecast that the market will swell by ...

Despite retail media's growth, in-store measurement is still playing ...

Some companies are now taking steps to help improve stats that support in-store media efforts, which remain a part of campaigns.

Retail media ad revenue forecast to surpass TV by 2028 | Reuters

The value of global advertising revenue from retailer-owned e-commerce sites is growing so fast that the medium, known as retail media, ...

The Rise of Retail Media: More than Just Advertising - Dentsu

According to eMarketer's latest research, the 2024 forecast for US Retail Media Ad Spending has surged by over $4 billion since this spring, ...