X poised to suffer 'biggest recorded pullback' from advertisers ever

A net 26% of marketers have reported plans to reduce ad spend on X in 2025, the biggest pullback from any major global ad platform ever recorded ...

With brand perception concerns pushing advertisers away from X, YouTube, Netflix and TikTok are among the ad platforms most preferred by consumers and ...

Elon Musk's X at risk of advertiser exodus as trust dwindles, survey ...

About one-quarter of advertisers plan to cut spending on social media site X (formerly Twitter) next year, according to a new survey of marketers by Kantar.

Advertisers are pulling back on X ad spend more than ever, new ...

The report, which polled 18,000 consumers and 1,000 senior marketers globally, found that a net 26% of marketers planned to cut back spending on ...

Advertisers plan to withdraw from X in record numbers - WRAL.com

A global survey by market research firm Kantar found that a net 26% of marketers plan to decrease their spend on X in 2025, the biggest recorded ...

Advertisers plan to withdraw from X in record numbers | CNN Business

A global survey by market research firm Kantar found that a net 26% of marketers plan to decrease their spending on X in 2025, the biggest ...

Advertisers plan to withdraw from X in record numbers - AOL.com

A global survey by market research firm Kantar found that a net 26% of marketers plan to decrease their spending on X in 2025, the biggest recorded pullback ...

Advertisers plan to withdraw from X in record numbers - Reddit

A global survey by market research firm Kantar found that a net 26% of marketers plan to decrease their spending on X in 2025, the biggest ...

Advertisers threaten to cut spending on Elon Musk's X in record ...

A record number of advertisers plan to pull back from X next year because of concerns over being associated with extreme content.

More advertisers plan to drop spending on Elon Musk's X next year

According to Kantar's research, this was the "biggest recorded pullback" from any of the major global advertising platforms. “Advertisers ...

More marketers to pull back on X (Twitter) ad spend than ever before

London, 5 September 2024: Kantar, the world's leading marketing insights and analytics company, has found that marketer confidence in X ...

Counting the cost: X's $5.9bn in lost ad revenue since its 2022 ...

X, formerly known as Twitter, may have missed out on billions of dollars in potential advertising revenue since its takeover by Elon Musk in ...

X struggling to win advertisers back after Elon Musk's profane outburst

At the New York Times' DealBook event, Musk vowed, “I will certainly not pander” to big advertisers and warned them that they would be held ...

Tech Bytes: X set to lose more ad revenue as advertisers flag cuts to ...

A global survey by market research firm Kantar revealed 26% of marketers (net) plan to reduce their spending on X in 2024, the biggest recorded pull-back from ...

After Musk tirade, X faces prospect of more advertisers fleeing

Social media company X faces the prospect of more advertisers fleeing and has no clear fix in sight, ad industry experts said, ...

X loses revenue as advertisers halt spending on platform over Elon ...

Brands are pulling paid advertising off of social media platform X to distance themselves from its new owner, Elon Musk, over his endorsement of an antisemitic ...

Big Tech Backslide: How Social-Media Rollbacks Endanger ...

Our research found that although the largest tech companies long promised to fight disinformation and hate on their platforms, they failed to take adequate ...

Inside Cosm, the shared reality company for sports fans | Fortune

Inside the experience economy's newest player: a shared reality company that transports sports fans to the stars ... Cosm brings sports fans ...

Retail sales up solidly in October as Americans showed continued ...

Analysts will be dissecting quarterly results next week from Walmart and Target, among others, to gauge how shoppers are navigating still-high ...

Trump 2.0 - What To Expect In Antitrust Enforcement | JD Supra

The reality likely lies somewhere in the middle: fewer transactions overall are likely to be scrutinized by the FTC or the DOJ, but targeted ...