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You're now Starbucks' CEO. How do you fix the company?


You're now Starbucks' CEO. How do you fix the company? - Reddit

My ideas? Restore the "third place" mentality. Invest in the comfort of the stores, and try to make people stay longer. Longer stays allow bigger spends.

7 ways Starbucks CEO Brian Niccol plans to change the coffee chain

"So I just think that we need to put better guardrails in place so that we get you access to customization that's correct for the drink you're ...

Ex-Starbucks CEO Howard Schultz Believes in Brian Niccol's New ...

Former Starbucks CEO Howard Schultz says Brian Niccol's back-to-basics plan will fix slumping sales at the coffee giant · The former Starbucks ...

Starbucks's CEO Steps In to Tackle Long List of Issues

Somewhere Amid the Frappuccinos, Fans Say Starbucks Lost Something · For 32 years, Greg Tutunjian, 73, has picked up his coffee at Starbucks. · Mr ...

Starbucks's New CEO Needed Only 6 Words to Explain the ...

In an open letter to employees last month, new Starbucks CEO Brian Niccol talked about what he thinks are the biggest problems facing the company.

Starbucks CEO's biggest challenge is fixing the bad vibe - YouTube

... are banking on former Chipotle CEO Brian Niccol to turn things around ... business and sharing their tips to help you reach your goals.

It Pays to Work Remotely But Only If You're the New Starbucks CEO

Starbucks recently announced that it's bringing on Brian Niccol, formerly of Chipotle, as its new CEO. If you've been following Starbucks' ...

Message from Brian: Back to Starbucks

As I step into my first week as ceo, I do so not only as a leader, but as a long-time customer. Over the past few weeks, I've spent time in our ...

Starbucks CEO Brian Niccol: Excited to get this turnaround going

Starbucks CEO Brian Niccol joins CNBC's Andrew Ross Sorkin to discuss the company's turnaround strategy, the biggest low-hanging fruit to fix, ...

New Starbucks CEO Promises To Make 7 Huge Changes—Here's ...

"So I just think that we need to put better guardrails in place so that we get you access to customization that's correct for the drink you're ...

Starbucks CEO Brian Niccol has one job: Fix the bad vibes | Fortune

“We kind of incentivize people to customize drinks that probably aren't the best way to execute the drink,” said Niccol, adding that “we have ...

Starbucks CEO Reveals Strategy to Fix Coffee Chain's Woes

Starbucks CEO Brian Niccol just laid out his plan to turn around the struggling coffee chain. · "It is clear we need to fundamentally change our ...

Here's how Starbucks' new CEO plans to overhaul its struggling cafes

Brian Niccol, the struggling company's new CEO, on Thursday shared his vision of Starbucks becoming a welcoming coffee house where people gather and where we ...

New Starbucks CEO Scouted Cafes Before Taking Over - WSJ

Niccol has said Starbucks needs to be clear-eyed about its problems and move quickly to make customer-friendly changes—such as bringing back ...

Former Starbucks CEO Howard Schultz says Brian Niccol's back-to ...

Brian Niccol knew when he took over in September as the new CEO of Starbucks that the company was facing slumping sales, decreased traffic, ...

How to fix the Starbucks experience | LinkedIn

Incoming Starbucks CEO Brian Niccol may have close to 170,000 issues to address, says The Wall Street Journal — i.e., the number of ways ...

Starbucks' CEO shows decisive leadership style, clear vision - Fortune

The CEO announced a number of additional initiatives aimed at returning Starbucks to the basics of its business, reversing moves that had slowed ...

Starbucks CEO Brian Niccol: Excited to get this turnaround going

Starbucks CEO Brian Niccol joins CNBC's Andrew Ross Sorkin to discuss the company's turnaround strategy, the biggest low-hanging fruit to ...

Let's say you are the CEO of Starbucks. What changes would you ...

If everything is going well, and the previous CEO just decided to retire, then I'd change nothing and just learn how and why the company works ...

Can Starbucks' new CEO revive the company? - The Week

Just in time for pumpkin spice latte season, Starbucks is getting a new chief executive. The coffeehouse announced that Brian Niccol will ...