brand safety
Brand safety ... Brand safety is a set of measures that aim to protect the image and reputation of brands from the negative or damaging influence of questionable ...
Brand Safety: The Ultimate Guide - Bannerflow
Brand safety is defined as keeping a brand's reputation safe when they advertise online. In practice, this means avoiding placing ads next to inappropriate ...
What is Brand Safety? Why It's Important for Publishers - Publift
Brand safety is a digital marketing definition that measures how well a brand is protected from being associated with inappropriate or offensive content.
What is brand safety? | AppsFlyer mobile glossary
Brand safety is a digital marketing definition referring to channels and practices meant to help advertisers avoid any placement or context that could ...
We believe brand safety is about people – the people who use our service, the people in our communities, and the people who manage the brands that count on X ...
The Brand Safety Institute is the advertising industry's community of practice for brand and people safety. We help our membership and communities to stay ...
Capabilities - Brand Safety - DoubleVerify
DV's comprehensive brand safety and suitability solutions protect your brand's equity and reputation — across all media environments. Download DV's 2024 Global ...
IAB aims to save lives during crisis by helping news organizations monetize, dispel myths about brand safety to further public welfare and assure a robust news ...
We explore the safety strategies global brands use to protect their image and reputation, especially on platforms that are influential in the flow of ...
The Best Guide to Explaining Brand Safety | RTB House Blog
Brand safety is essentially about ensuring that your brand's advertising does not appear alongside content that could compromise it.
RESEARCH: The State of Brand Safety - Integral Ad Science
IAS explores what content US consumers consider to be brand safe and unsafe and uncovers the impact that ad environments have on consumers' perceptions of ...
What is the difference between brand suitability and brand safety?
Brand suitability refers to avoiding content or context that is not aligned with a brand's values, voice, or audience. On the flip side, brand ...
Promote Brand Safety - Trustworthy Accountability Group
TAG's brand safety programs bring the industry together to significantly reduce the risk of ad misplacement across the digital trading ecosystem.
Don't Cancel Brand Safety – Improve It | AdExchanger
Brand safety has become a standard condition for digital advertising campaigns. These solutions are meant to protect advertisers from being associated with ...
Brand safety targeting - Display & Video 360 Help
You can use brand safety targeting to make sure you only purchase inventory that meets or exceeds your brand safety requirements. Target inventory based on ...
About Brand Suitability Controls and Transparency Tools - Facebook
You can work with Meta Business Partners to help you manage your brand safety settings and provide additional, independent brand safety & suitability assistance ...
Understanding Brand Safety and Suitability on Social Platforms
We will delve into two key measurement types on social media: brand safety and brand suitability. These elements are vital for businesses to maintain brand ...
Brand safety: What you need to know to protect your brand's reputation
We've gathered everything you need to know to create brand safety guidelines for a social-first world.
Brand Safety & Suitability Solutions | Integral Ad Science
IAS Brand Safety and Suitability solutions provide customizable control over the contextual relevance of digital ads to maximize both the impact and cost ...
Meta Launches Updated Brand Safety Controls | Social Media Today
First off, Meta's launched a live test of the capacity to deactivate comments on ads before publishing, providing more control over how your ...