how do we feel about Brand New's brand new logo?

how do we feel about Brand New's brand new logo? - Reddit

The logo is immediately legible, and it's quirky and has enough personality to be unique. Good job imo

Why do we hate brand redesigns? - UX Collective

For participants who expressed weak ties to the brands, the refreshed logos went over smoothly. Those who expressed a strong connection, however ...

The Evolution of Logos: How Iconic Brands Adapt to Changing Times

The redesign, featuring a near formless "P" icon, was intended to modernize the brand's image, but many users felt that the new logo lacked ...

Are rebrands starting to look the same? The challenges defining ...

As long as there's been branding, there's been rebranding. From new identities forged to reflect post-war mergers and acquisitions in the ...

The new logo sucks.. Everytime there's a redesign somewhere…

Even if 80% of all the people HATE the new logo, they actually do not know the underlying reasons why a company decided to rebrand and invest a ...

My Logo and Brand Identity Revamp Process - Mariah Althoff

The new logo has paint-like qualities to it, but it wasn't the paint stroke that it used to be. I liked that it still included a doodle that ...

Design Roundtable: Why Do Rebrands Elicit Such Strong Reactions?

Hancock: One of the main reasons a brand may choose to undergo a redesign is to make a bold statement or communicate a new direction. By ...

Updating Your Brand For A Fresher Look: How To Know It's Time ...

A young company that is growing more established should consider a logo redesign if the proper time and investment wasn't put towards branding ...

Old vs. new logos—consumer preferences on 5 brand revisions

Redesigning a logo can be a big deal because logos are integral to brand identity for many businesses. Several popular brands redesigned ...

Revamp Your Brand Identity: The Impact of a Logo Update - Blog

By creating a buzz, a logo refresh can reignite consumer engagement and strengthen brand loyalty. Think Donson's expertise in logo redesign focuses on creating ...

Why do so many brands change their logos and look like everyone ...

There is a trend in logo design that started around 2017-2018. It's as if many companies decided that being unique was a handicap and that it ...

The Ultimate Guide to Successfully Rebranding in 2024

Rebranding is when your company rethinks your marketing strategy with a new name, logo, or design, with the intention of developing a new, differentiated ...

The logo is dead. Long live the logo! The future of logos. - Medium

This evolution has been going on for longer than I exist. The logo is not the essence of the brand, it's an identifier , as is the messaging, ...

Branding Is More Than a Logo | Focus Lab®

Logo and brand are not the same. Your brand is the entire tangible and intangible ecosystem that leads to a feeling or perception in your ...

Refresh or Rebrand: When It's Time for a Change - Odney

A brand refresh focuses more on things like your visual branding and brand voice. Refreshed visual branding might include a new logo or slight update to an ...

Is it Time for a Logo Redesign? Here's How to Tell | Tailor Brands

If you find yourself targeting a new audience, such as younger consumers, then it may be time to re-think your current logo design—especially if you're having ...

5 Signs You Need A New Logo | Web Strategies

Updating your logo to have a more modern feel doesn't mean you throw away the history. All major brands will have updated versions of their ...

Is there a new logo in your future? - Adams & Knight

Recently, there's been a lot of buzz about Yahoo! and Google redesigning their logos. While major brands face unique challenges (and scrutiny) because of ...

Learning from the Gap Logo Redesign Fail - The Branding Journal

The new logo received almost immediate negative backlash from both consumers and professionals, who were taken aback by the change, which ...

How To Announce Your New Logo and Branding on Social Media

If you're adopting a different logo or brand identity, it's important to build a campaign to introduce your new look to your loyal customers and ...