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military metaphors in business


Stop Using Battle Metaphors in Your Company Strategy

But the metaphor is not suitable because business, unlike a war or battle, is not primarily about defeating an enemy. Business is primarily ...

Time to Eliminate Toxic Military Metaphors in Communications

The language of war is used in business and the media so frequently that people don't even question the appropriateness. Let's work together to eliminate these ...

Stop Using War Analogies in Business - LinkedIn

For as long as I can remember, war analogies and combat terminology have been used in business settings. “Let's out-flank the competition”, ...

Military Analogies in Business Management

A price war begins when someone in an industry feels they can capture market share by undercutting a competitor's prices.

Is the Metaphor of War Appropriate in a Business Setting?

War gaming is a tool for exploring decision-making possibilities in an environment with incomplete and imperfect information.

Military metaphors have destroyed your Business. De-militarize your ...

90% of startup-businesses fail, because they are subconsciously trying to build their credibility, while using the frame-of-war.

Blog Post Idea: Moving Past Sports and War Metaphors - Reddit

Scott, I have a little proposal for you: In Business, every meeting is full of sports are war metaphors. This is inescapable.

military metaphors in business - Synergy

War is considered by many authors to be a terrible metaphor for business and for marketing actions. It locks a company in an adversative approach in which ...

Military Metaphors in Business Management - LinkedIn

Management Gurus use Military Terms while teaching Business Management. It is quite amusing to see the increased use of military lexicon by civilians.

A LOADED WEAPON? WAR METAPHORS IN BUSINESS - Dialnet

Se concentra en el poder subya- cente de las metáforas como armas para esconder o para revelar. ABSTRACT: Business Language: A Loaded Weapon? War Metaphors in ...

“Rally the Troops” and Other Business Metaphors You Can Do Without

He has conducted business war games, taught strategic thinking, and written strategy simulators for Fortune 500 companies around the world.

Why War Metaphors No Longer Cut It In Business Strategy

Why War Metaphors No Longer Cut It In Business Strategy · Communicate your corporate mission · Make your strategic mission measurable · Create a ...

(PDF) Of Battle and Business: Military Language in the Corporate ...

applied-to-business. ... from: https://hbr.org/2014/12/stop-using-battle-metaphors-in-your-company-strategy. ... de-militarize-your-business-and- ...

Business as War - A Reflection on the Language of Business…

If war is the prevailing metaphor for business, it implies an urgency to direct all resources to attend to and win that war, leaving other issues, such as human ...

Use and Implications of War Metaphors in a Top Team

This paper describes the use and implications of war and military metaphors shared by a top management team working in the defense industry.

Of Battle and Business: Military Language in the Corporate... - Sciendo

To be aware of the symbiosis between military jargon and the language of business is to have a clearer overview of the impact of business ...

Organization Theory and Military Metaphor: Time for a Reappraisal

We can find some examples of direct transfer of military examples into the domain of business organisations, and these examples are in the general area of ...

Use and Implications of War Metaphors in a Top Team

In this study, the top team often seems to con- ceive of their business environment as a veritable war zone. They depict the team as “fighting ...

War Metaphors in Business: A Metaphostructional Analysis

The results of the metaphostructional analysis reveal that there are indeed war terms that demonstrate strong or loose associations with the target domain of ...

Marketing, Strategy and War Analogies - Sword and the Script Media

When Military Analogies can Work in Marketing. For many years I've likened PR to indirect fire — mortars, field artillery, or even Tomahawk ...