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Starbucks's New CEO Needed Only 6 Words to Explain the ...

Don't miss what might be the most important observation of that paragraph. It's right there in the middle where Niccol talks about how, as a ...

Starbucks names Brian Niccol as Chairman and Chief Executive ...

Niccol will start in his new role on September 9, 2024. Starbucks chief financial officer, Rachel Ruggeri, will serve as interim ceo until that ...

Starbucks's new CEO is making changes — here's what customers ...

New Starbucks Chief Executive Brian Niccol recently announced that the company will undergo a series of sweeping changes in hopes of ...

The new Starbucks strategy: Will CEO Brian Niccol's plan work?

Chief Executive Brian Niccol in New York City on June 10, 2015. Starbucks CEO Brian Niccol emphasized the need for the company to get back to ...

Starbucks' new CEO just delivered what employees and investors ...

In his first quarterly earnings call with Wall Street analysts as Starbucks CEO on Wednesday night, Brian Niccol offered investors and ...

Here's how Starbucks' new CEO plans to overhaul its struggling cafes

Brian Niccol, the struggling company's new CEO, on Thursday shared his vision of Starbucks becoming a welcoming coffee house where people gather and where we ...

Starbucks shifts away from promos to premium: Why the new CEO is ...

Why the new Starbucks CEO will scale back on promotions to help reduce strain on staff and elevate the brand's premium presence.

Starbucks' new CEO has a long to-do list—moving the HQ ... - Fortune

Brand new Starbucks CEO—and longtime Chipotle exec—Brian Niccol, is keeping the coffee giant's home base in Seattle, even though he himself ...

Starbucks baristas have one message for new CEO: change! | Reuters

Starbucks' new CEO Brian Niccol has his work cut out for him.

Starbucks's New CEO Just Revealed a Brilliant Master Plan to Turn ...

Yesterday, Starbucks held its first earnings call with new CEO Brian Niccol, and it was a business master class. Over the past weeks, ...

New Starbucks CEO Promises To Make 7 Huge Changes—Here's ...

Now, however, new CEO Brian Niccol is implementing changes that he claims will benefit both customers and workers. "To succeed, we need to ...

Starbucks CEO Brian Niccol phases out discounts and promotions

Starbucks new CEO Brian Niccol to cut back on discounts and coffee promotions ... Starbucks' new boss is putting his stamp on the company by ...

Starbucks' new CEO wants to make Starbucks a coffee shop again

Brian Niccol, on his second day as Starbucks' chief, said in a letter to employees and customers that he wants to return Starbucks to its roots ...

Stressed Starbucks baristas decry 'skeleton' crews in test for new CEO

Starbucks Corp. CEO Brian Niccol said he was looking into complaints about understaffing. A previously undisclosed internal survey shows just how big of a ...

4 changes coming to Starbucks under new CEO - ABC News

His new vision includes community-centric spaces with comfortable seating for better connection. The new chairman of the Seattle-based coffee company said ...

Can CEO Brian Niccol reach 'peak Starbucks' following Schultz's path?

Newly minted Starbucks CEO Brian Niccol wasted no time getting started. Starbucks' chief is going old school, and the thrust of his changes ...

New Starbucks CEO Brian Niccol outlines plans for business - CNBC

New Starbucks CEO Brian Niccol will focus on improving the chain's U.S. business in his early days on the job before he moves to fix its issues ...

Starbucks new CEO taps fellow Chipotle alum for top marketing role

Starbucks on Friday announced it hired food marketing veteran Tressie Lieberman to take its top marketing job, the latest in a spate of ...

New Starbucks CEO wastes no time in overhauling executive ranks

Starbucks Corp.'s new Chief Executive Officer Brian Niccol is wasting no time rearranging the company's top ranks, undoing some leadership ...

Starbucks hires Brian Niccol as new CEO as it struggles to define itself

Starbucks is turning to Brian Niccol, an experienced marketer who previously led Taco Bell and Chipotle. Niccol takes over as Starbucks' chairman and chief ...