7 CTV Trends to Watch in 2025

The CTV Trends Report 2024 - Wurl

Retain more viewers by optimizing content cuts, running promo bumpers before ads, and dynamically managing ad duration. 7. Use advanced channel features. Adopt ...

Predictions for Programmatic Display and Video Advertising in 2025

Prediction: CTV and OTT will represent a significant portion of video ad spend by 2025. Brands will use programmatic technology to deliver ...

Five CTV Stats that Will Shape B2B Marketing in 2025

According to eMarketer, CTV ad spending in the U.S. is projected to grow by 18.8% this year. That makes seven years in a row that CTV ad ...

What Is Connected TV (CTV) and Why Is It the Future of ... - Bannerflow

Artificial intelligence (AI) and marketing: 2025 trends. Get ahead with insights on hyper-personalisation, real-time optimisation, and more! Featured blog ...

CTV sector page | IAB UK

Insight from our members · How ad-supported streaming can fuel brand growth · Q&A: The power & potential of CTV in Europe · Top Ad Tech Trends to Watch in 2024.

What Is Connected TV Advertising? How It Works - StackAdapt

Keep up to date with the latest insights, trends, and tips delivered directly to your inbox. ... watch CTV in 2025. According to eMarketer, CTV ad ...

TV Viewership Statistics & Trends to Watch for in 2024 - MNTN

Cord-cutting — canceling cable TV subscriptions in favor of streaming services — is a practice that is showing no signs of slowing down. In fact, by 2026, it's ...

Top 14 B2C Digital Marketing Trends for 2025 - Goodway Group

The outlook for 2025 is less optimistic, with a projected 13.3% year-over-year decline, echoing the 12.1% drop seen in 2023. Meanwhile, CTV ...

OLV vs CTV: What is the difference? - Vibe.co

CTV is riding this trend, offering brands a chance to reach viewers in a more personalized way. The ability to target specific audiences and ...

Maximizing Impact in the Age of CTV: What Every Advertiser Should ...

The New Frontier: Contextual Advertising in FAST · 66% of TV content viewers are tuning into FAST platforms every month (Horowitz Research, 2024) ...

Global Ecommerce Statistics: Trends to Guide Your Store in 2025

Get an inside look at the global ecommerce landscape, with the top ecommerce statistics and trends to follow in 2025.

Connected TV (CTV) Advertising Overiew | Strategus

connected TV (CTV) makes it possible to target precise viewers with actionable campaigns — backed by real-time data to quantify results ...

CTV viewership rebounds to near pandemic-era levels - MarTech

Additionally, average session length is up 7% YoY, indicating that viewers ... Marketers link AI to revenue growth and plan to increase 2025 ...

Top 10 Digital Advertising Trends for 2025 | The Influence Agency

Top 10 Digital Advertising Trends for 2025 (And Beyond) · 1. AI Efficiency Limits · 2. Generative AI for Ads · 3. Contextual Advertising Dominance.

Life is but a stream - The latest CTV trends and how they apply to you

Still, the SVOD market is expected to grow 52% by 2025, as per Statista. And although churn poses a major challenge for providers, it's ...

Top OTT Streaming Trends to Keep an Eye on for 2025 - VPlayed

7 OTT Media Trends To Watch Out For in 2025 · 1. Consistent Growth of OTT Space · 2. Spark in growth due to COVID-19 · 3. Growth of CTV · 4. User ...

Connected Television Advertising (CTV): a quick, handy guide | illumin

According to HubSpot, one-third of all TV watching among millennials is on CTV and 45% of them are happy to watch ads. The report also noted ...

6 Misconceptions About Connected TV Debunked - StackAdapt

While this feature is available, 4 out of 5 CTV viewers in the US and 7 out 10 in Europe opt to stick with ad-supported content. Most of the ...

Top 2024 Programmatic Ads Trends In Advertising Industry - Scaleo

Connected TV (CTV) and Over-the-Top (OTT) platforms are taking over. With viewers flocking to streaming services, advertisers are following the ...

CONNECTIVITY | MediaVillage

A new study of CTV viewers by Verizon Media and Publicis points to opportunities for publishers and advertisers in this booming streaming market -- along with ...