A new model for maximizing value from MarTech

Maximizing the value of your existing MarTech investments - Slalom

Organizations invested in a diverse range of technologies to help solve for these pain points, including advanced marketing technology (MarTech) ...

The State of MarTech: Trends and Opportunities for Optimization

Incorporating predictive analytics within the MarTech stack empowers data-driven decision-making. They also translate data into tangible ...

Optimizing-Your-MarTech-Stack-Part-2.pdf

optimization is using incremental revenues from more personalized marketing to pay back investments at a faster rate, thereby maximizing the Net Present Value.

Martech Value Matrix: More Than Just Number Crunching

There is a new metric that directly links martech to company value ... model and specific martech components. We've conducted hundreds of ...

How CMOs Can Maximize ROI with Seamless Ops Integration

The martech landscape is vast, encompassing tools that support everything from automation and analytics to personalization and content ...

Maximizing MarTech Value Through Change Management

This engaging course on change management in MarTech offers professionals the tools and insights needed to master the art of change management.

Simplifying your martech stack: From pipeline efficiency to brand ...

This article explores how conventional martech infrastructure alienates most potential buyers and suggests steps to adapt tools and strategies for better long- ...

How to Get the Most Out of Your Martech Investment | Icreon

While investing in new marketing technologies should always be on your priority list, it's crucial to maximize the value you're already getting ...

Making the most of marketing technology to drive growth | McKinsey

Martech's value in creating new products, services, and business models ... Scott Brinker: Martech has created a revolution, with marketing going ...

Modern Marketers Guide to MarTech Maturity. - MMA Global

innovation, new business model and driving behavioural shift and change management ... unlock value from new MarTech. Identifying the right marketing technologies.

13 New And Emerging Martech Trends (And How To Leverage Them)

From artificial intelligence tools focused on communication to CRM software, the right martech stack can ensure agencies stay on top of their rapidly changing ...

CMOs: Here's How to Drive Value From Martech - Digital Alchemy

Digital marketing leaders are often faced with the choice of a “best-of-breed” or “integrated suite” approach to their marketing technology ...

Maximizing ROI: The Top Benefits of Conducting a Martech Stack ...

By identifying and eliminating redundant products, functions, and contracts, you're able to optimize your martech stack for maximum efficiency ...

The Journey: Measuring MarTech ROI – Trendemon ROI Calculator

The ability to measure ROI is amongst the top 3 factors marketers cite as the most important when choosing a Marketing Technology solution replacement and had ...

Guide to marketing technology (martech): Top stacks, spending, and ...

Martech companies have to show marketers the value of their product and how it continues to provide measurable value over time. Part of ...

10 Martech Capabilities That Maximize Your ROI | Emarsys

We've recently assembled a checklist of 12 “must have” functions that make modern omnichannel martech innovative and competitive. The items are ...

Organizing to Maximize Returns from Martech Investments - Merkle

Also essential is a communication plan that details the meetings and presentations to share the core elements of the new operating model, as ...

What is martech (marketing technology)? | Definition from TechTarget

Discover the value of martech, which involves integrating software tools, platforms and applications to streamline and enhance marketing efforts.

5 steps to martech stack success

It's a must-read for anyone adding new tools or trying to optimize a martech stack. This article follows on to that, providing a proven ...

Maximize Your Martech Investments With Value Mapping, Lifecycle ...

Recently, organizations have struggled to fully utilize their marketing investments and, according to a recent Gartner survey, marketers are ...