B2B Buyers Crave More Relevance

B2B Buyers Outline Their Most Valuable Content Types At Each ...

B2B buyers want to engage with content that drills down into relevant or specific areas and isn't too sales-heavy, according to a recent study.

What modern B2B buyers want...and how to deliver it - ThinkJPC

At first glance, this appears to be the case. When buyers were asked by the 2022 B2B Buyer Behaviour Survey recently to choose the top five ...

The B2B Buying Journey: Key Stages and How to Optimize Them

Our research reveals that 75% of B2B buyers prefer a rep-free sales experience. But self-service digital purchases are far more likely to result in purchase ...

Content for B2B buyers: this is what really interests them - Visable

88 per cent of buyers want to read less about the specifications of the products on offer and more about the benefits of the product for their own business.

Stop Asking B2B Buyers to Take Leaps of Faith with Content

Marketers crank out content to engage B2B buyers - sometimes at our detriment. When content lacks context and relevance you're asking for a leap of faith.

Time to Rethink the B2B Buyer Journey - Foleon

Today's B2B buyer is more informed, self-reliant, always connected, and a certified pro at avoiding the B2BS. A growing share of B2B buyers' buying habits ...

The 2022 Content Preferences Survey Report - Rackcdn.com

B2B Buyers Crave. Concise, Research-. Based Content To Inform. Purchasing ... BUYERS MORE RELIANT ON CONTENT. IN THE EARLY- TO MID-STAGES OF. THEIR JOURNEY ...

Why buyer experience is the most important thing in sales - GetAccept

Demand Gen Report's survey also found that 70% of B2B buyers said seeing content relevant to their industry was a very important aspect of a ...

2022 B2B BUYING BEHAVIOR STUDY: 6 KEY TAKEAWAYS

According to the B2B Buyer Behavior Study survey, a little more than one-third say their purchase timeline stayed the same. More than half (55%) ...

The B2B Buyer's Journey Explained

You will win more business if you create and properly distribute relevant content that truly helps buyers throughout the entire buyer's journey.

The Changing Face of B2B Marketing - Think with Google

Online video is where we've seen the most growth. Seventy percent of B2B buyers and researchers are watching videos throughout their path to purchase. That's a ...

When B2B buyers want to go digital—and when they don't | McKinsey

To drive growth, they need both. The research further suggests that companies should see their initial digital investments as the glue that ...

The B2B Buyer's Journey - Green Leads

In a poll, 66% of B2B buyers said they wanted more concrete information before making purchases. ... 90% of buyers say they are more likely to engage with content ...

Improve the B2B Commerce Experience through AI - Sitecore

As B2B buyers, they want instant access to the most relevant information and be able to access it anytime, anywhere, and on any device. After all, B2B buyers ...

Why sellers need to focus on context for B2B content - GTM Buddy

Smart sellers that use contextually relevant content quickly establish credibility and gain buyers' trust during a competitive sales cycle.

B2B Buyers Say Research & Data Are Key Factors in Content ...

Not surprisingly then, a sizable share of buyers (36%) would recommend that B2B vendors use more data and research in order to improve their ...

The B2B Elements of Value - Harvard Business Review

But today meeting those criteria is table stakes. As B2B offerings become ever more commoditized, the subjective, sometimes quite personal concerns that ...

B2B Marketing Trends to Pay Attention to Going Into 2022 - UviaUs

Longer Buying Cycles ... 68% of respondents say their B2B purchase cycles have increased in length (DemandGen). ... More than half said their ...

The Content B2B Buyers Want - MarketMuse Blog

In B2B technology marketing, it is essential to create content that addresses the questions and concerns of potential buyers. It's important to ...

Win B2B Buyers with Smarter Search and More | Lucidworks

Today's B2B buyers are self-sufficient researchers who crave digital autonomy. It's a world where complex B2B purchases happen without ...