• Evolution of Brand Safety Context in Advertising🔍
• Decoding the Difference Between Brand Safety vs. Brand Suitability🔍
• Brand Safety and Suitability Solutions🔍
• Brand Safety🔍
• Brand Safety and Media Quality🔍
• URL Database for Brand Safety & Contextual Targeting🔍
• Digital content labels in Display & Video 360🔍
• Capabilities🔍

Evolution of Brand Safety Context in Advertising - Oracle

By combining custom brand safety, suitability and responsible media segments, and page-level targeting tactics with comprehensive ad measurement tools, you can ...

Decoding the Difference Between Brand Safety vs. Brand Suitability

Focus, Avoiding harmful content, Aligning with brand values and target audience ; Examples, Excluding ads from hate speech websites, violent content ...

Brand Safety and Suitability Solutions - Semasio

Continuously monitor target environments and update exclusion lists in real time, emphasizing the importance of a brand-safe environment and keeping your brand ...

Knowledge: Equativ Data Marketplace - Brand safety targeting

Brand safety measures prevent the display of ads next to inappropriate publisher content in order to protect the reputation of advertisers' brands. Brand safe ...

Brand Safety, Social Targeting, and Who Needs Highly Creative Ads?

One found evidence of brand safety risks in programmatic advertising when ads were placed in negative news environments, contradicting some ...

Brand Safety and Media Quality | Adobe Advertising

DoubleVerify Authentic Brand Safety ... DSP has partnered with DoubleVerify to offer its Authentic Brand Safety targeting solution, which allows ...

URL Database for Brand Safety & Contextual Targeting - By zvelo

URL Database for Brand Safety & Contextual Targeting · Protect Your Identity and the Placement Of Digital Advertisements · Protect Your Corporate Identity & ...

Digital content labels in Display & Video 360 - Google Help

You can target or exclude inventory that meets or exceeds your brand safety requirements by using brand safety targeting. ... Sensitive categories in Display & ...

Capabilities - Brand Safety - DoubleVerify

DV's Authentic Brand Suitability targeting lets advertisers create a centralized set of brand safety and suitability and fraud controls, and automatically ...

Brand Safety Policy - Teads

We can replicate a similar brand safety targeting for campaigns managed by the clients (programmatic PMPs) at their request. In addition to the standard ...

Advertising Brand Safety & Fraud Prevention - Basis Technologies

Brand Safety & Ad Fraud Prevention. Avoid fraud and showcase your ads in brand-safe environments. B inside of a ...

How Modern Brand Safety Targeting Unlocks Ad Opportunities

It's understandable that advertisers don't want to invite controversy based on the content near their ads. So, we decided to look at how ...

Brand Safety | Protect your brand with the appropriate tools - Targetoo

Brand Safety has been a big topic in 2018/2019. Brand owners want to avoid that their ad (with the brands' respective logo and offer) is being served on/in ...

Brand Safety @X - X Business

To do so, we leverage a combination of machine learning, human review, and targeted policies to ensure that ads do not serve around potentially objectionable ...

Microsoft Invest - Set Up Line Item Inventory and Brand Safety

These segments help apply additional quality controls to the inventory that you are targeting such as exclude drugs. They are used to limit the ...

Brand Safety Tool for Contextual and Safe Ad Placement | mFilterIt

Brand Safety solution to detect unsafe ad placement, contextual ad targeting, brand relevancy, and social media monitoring.

8 Brand Safety Practices in Google Display Ads - 618Media

By targeting specific regions and languages, brands can avoid areas or linguistic contexts where their message might be misinterpreted or where brand safety ...

Brand Safety At Taboola

Brand Safety Pre-bid will block a campaign from running on supply not aligned with a client's safety and suitability requirements. Brand Safety ...

The ABC of Marketing Metrics - Part 2: Brand Safety

According to the results of the Brand Safety Poll conducted by IAB in 2019, companies across the advertising value chain are actively taking ...

Brand Safety on Pinterest

Performance+ targeting uses signals from your ad to broaden your targeting and reach additional people on Pinterest who may be interested in or searching for ...