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Examining the effect of employer brand attractiveness on the ...


Two Instruments to Measure Employer Branding and Reputation

The external purpose of Employer Branding is attraction, that is, the brand's capability to be preferred to its competitors through ...

Employer Attractiveness and Employee Performance

Therefore, this study focuses on discovering a new direction - the impact of employer attractiveness on current employees, namely, employee performance. The ...

Employer branding, organization's image and reputation, and ...

Employer attraction is characterized as the anticipated advantages that potential employees see in working for a certain company. The construct ...

Are they willing to work for you? An employee-centric view to ...

Purpose The present study aims to propose a novel employee-centric framework for the study of employer brand attractiveness. This framework disentangles the ...

View of Enhancing Organization Attractiveness Through Employer ...

The results of the study suggested that organization can use SM to promote/ create their employer brand perception to the prospective applicant towards ...

The Role of Career Development Learning, Employer Branding, and ...

This may be the first study to examine whether the role of employer branding and career success expectations in predicting firm attractiveness depend on job ...

The Impact of Employer Attractiveness on Employee Engagement

This gap research focuses on exploring to supplement the employer branding theory system, specifically the impact of employer attractiveness on ...

dimensions of attractiveness in employer branding

It examines how astute employers can embrace the principles and practices associated with external brand man- agement and marketing communication, internally.

Investigating the Effects Employer Brand on the Human Resource ...

Investigating the Effects Employer Brand on the Human Resource Agility through Mediating Role of Employer Brand Attractiveness and Internal Marketing in ...

Effect of company guest speakers on employer attractiveness

Employer branding (EB) has received growing attention in both research and practice (Cable and Turban 2003, Backhaus and Tikoo 2004). Given the ...

Employer branding: A strategy to enhance organizational performance

This can lead to increased productivity, higher job satisfaction, and reduced turnover rates. In addition, organisations in Pakistan are focused on customer ...

Investigating the Effects Employer Brand on the Human Resource ...

The purpose of this paper is to study the relationship between employer's brand attractiveness and tendency of Iranian elites to emigrate. We examined the ...

Does employer branding beat head hunting? The potential of ...

Therefore, firstly, the study clarifies the links between employer branding, employer attractiveness, company culture, and the boundaries of these concepts. It ...

Employer brand attractiveness: the effect of demographic variables ...

Second, analyzing the detailed characteristics of attractiveness (career goals) based on gender, marital status, academic achievement, working ...

Enhancing Organization Attractiveness Through Employer Branding

The Findings of the study would add empirical evidence in the literature of online recruitment by analysing the impact of employer branding and social media on ...

A study on the impact of Personality Characteristics on Employer ...

The more attractive an employer is perceived to be by potential employees, the stronger that particular organisation's employer brand equity. The various ...

EMPLOYER BRANDING: EXPLORING ATTRACTIVENESS ...

tion also play a role in employer brand loyalty, and organization identity and organizational culture also have an impact on employer attractiveness (eg.

The influence of global talent management on employer attractiveness

In order to study the influence of GTM programs on employer attractiveness, data ... The role of employer branding and talent management for organiza- tional ...

Study of Early Recruitment Activities and Employer Brand ...

It further explores the impact of ERAs and EBK on organization attractiveness (OA) and firm performance (FP). The study shows that advertisement ...

Analysis on the Impact of Company Employer Branding ... - IJCSRR

Title : Analysis on the Impact of Company Employer Branding with the Desire of Generation Z in Choosing Their Workplace: A Case Study of PT BRI.